Our client, Grakn Labs, is one of the fastest-growing database programmes in the UK. The idea is that developers will use their code and platform in order to build the databases for their clients, which could potentially hold millions of records. The company’s services are a competitor to the likes of Mongodb or Oracle.
In the tech world, intelligent coders and developers do not like to be sold to, creating a real challenge when it comes to SEO. Simply ranking for database sofwares and tools on Google’s search results is not sufficent. Instead, developers want to stumble upon you and realise for themselves that you are the best option to go for.
Smart use of content
Rather than focus on optimising a series of landing pages for SEO, instead, we have focused on a number of blog posts and discussions to rank for long tail keywords. Whilst very technical, we have allows the Grakn staff to write these in the language and terminology that appeals to the audience. We have ensured the maximum optimisation by working on the meta-data, h tags, keyword density in the content, internal links and more. We believe that this will be a strong way to convert users onto the site and to use the platform.
Site clean up
In addition to the use of content, the Grakn website has benefitted from an SEO clean up and health check. This ensures a maximum indexation of the website including the sitemap, removing crawl errors, broken links and response codes so that it ranks as smoothly as possible.
Elsewhere, we have updated the meta-titles, meta-descriptions, removed meta keywords and used h tags effectively to organise the website’s content.
In terms of link building, the site has generated a lot of press already as an alternative to other big data providers. Our role has been to ‘reclaim’ any mentions on other websites and ask politely for a link. Elsewhere, we have carried out outreach to get mentioned specifically on computer and tech websites and build up their domain authority as a tech specialist.