The Search Engine Optimisation (SEO) team at Tudor Lodge Consultants are proud to announce that we are now working with the exciting team at Artisanne (https://www.artisanne.co.uk). Artisanne is a business and humanitarian project founded by two sisters, Emma and Elizabeth; sourcing and providing unique handwoven baskets from various regions in Senegal, West Africa.
All products sold by Artisanne are bought directly from the producers in Africa, maximising what they earn from their businesses and avoiding any middle-men. All goods are handmade by locals in numerous villages in Senegal to high standards. Each basket has its own unique character, with great designs.
Artisanne approached us as they need to increase their online rankings and make their offerings a lot clearer and discoverable to the online community. Their website is based on the content management system (CMS), Shopify, built for large e-commerce platforms.
We have therefore drawn up a bespoke strategy for them, taking the strengths and merits of Shopify into account to ensure the site sees the best results possible. Initially, we have looked at the link profile of Artisanne and identified a few requirements. We are therefore embarking on clean, SEO-friendly link building to increase the website’s profile and online domain authority.
We have also been carrying out extensive keyword research and competitor analysis to find keywords of focus that best represent the offerings and products of the Artisanne brand. We have been working to update all meta titles and meta descriptions across the site to ensure that Google and other search engines can read [crawl] the website and rank it as highly as possible. We have also set up a tracking system to be able to track the progress of individual search terms for the Artisanne website.
In addition, we will be working with the content team at Artisanne to produce original and SEO-friendly content for the website throughout all pages including the homepage, information pages and new pages that will be built and populated. All of these pages will make use of SEO-best practices.
Artisanne has already seen positive movement with numerous keywords moving towards page 1 of Google already. We look forward to further success with all the team at Artisanne.