Thanks to the emergence of the internet, the business world has changed. Now, more than ever, it pays to have your business online. You’ll certainly struggle to find a company that doesn’t have some sort of an online presence, be it through a website or by sharing promotional material on social media. The online world, with its many different layers, can be a confusing place for people. Even away from business, the array of websites and various platforms is confusingly comprehensive, and it can be a pain when it comes to narrowing it down to a few that suit you and your needs. We’ve all been there. One minute you might be planning a northern adventure to Bradford and assessing the city’s various eateries, like dining in style at Napoleon Casino Bradford or a local pub, then moments later you’re finding yourself down a YouTube wormhole, watching random videos of smiling dogs. It’s a weird and wonderful online world.
Every business needs a plan, though, and the internet is a hugely important tool, especially social media. Numerous companies aren’t using it properly or even at all, though. So, to help provide you with some online inspiration here are some tips on how to market your business on social media.
Choose the right platform for your business
There’s an array of social media platforms to choose from, but they aren’t all necessarily right for your business. To decide on the right one, consider your business and its target audience. Then, from there, research into the type of platform your audience is likely to use. It’s better to be on one platform and get it right than be on a number of them and do it badly. Assess your customers, come up with a plan and get posting.
Create a calendar
A lack of organisation can lead to a shoddy social media page and low-quality content. Creating a social media calendar will provide you with a routine and structure regarding your content and lead to more effective posts. Creating a content calendar will also give you the chance to assess results and track your progress towards the various goals you might have set the business. It always pays to have a plan, especially on social media.
Promote engagement
It’s in the name, but social media should be social and therefore encourage interaction and engagement. Asking questions, generating debate and reposting or sharing comments is a great way of engaging your online community and enabling them to feel part of the journey your business is on. Share content people want to see and talk about; then you should be onto a winner. It’s important not to sound too formal either and show a more human side during your interactions, but while also remaining professional and polite.
Don’t spam promotional material
There’s nothing worse than following a social media account which seems to share the same content over and over again, alongside making constant promotions. Make sure your content isn’t recycled, especially when it comes to promotional material. Crucially, don’t over-promote your business either. A typical strategy for many companies is to follow the one-in-seven rule, which means that for every one promotional post, six others must be content-based and avoid any promotional material whatsoever. Don’t spam.
Share video content
Video content is massive on social media as the online world steers away from copy and seems to edge closer and closer towards visual content domination. A great video not only grabs people’s attention, but it’s a highly effective way of getting your passion and personality across to your followers.