SEO, PPC and Paid Social, what a force to be reckoned with! Many business owners believe that running just one of these marketing techniques is all they need, because why start another one when the other is doing well? Right?… WRONG! It is actually proven that running these campaigns together, if done correctly, can do wonders for your customer base and revenue. Look at it as tripling your online visibility!
3 of a Kind
Trust us, we know that choosing which way to go with your digital marketing is tough enough without giving you 3 options, which is as a digital marketing agency we are here to offer our expertise! Whilst we understand that taking all 3 routes is not always the best direction for all businesses, it has been for one of our clients, The Fine Curtain Company. We have been working closely with them for over a year now! They started on their journey with us with PCC and Paid Social, which we have seen some great results from. So great in fact that they have recently taken the final step on the podium with SEO completing their golden trio! And they are already starting to reap the benefits that SEO, PPC and Paid Social bring, some of the benefits are as follows:
You Get the Best of All Worlds
The ultimate digital marketing goal for businesses is to bring more traffic back to their site, that’s a given! And each of the 3 digital marketing strategies can help to bring in an audience from a different platform. For example posting on social media could bring in customers from Facebook, Instagram or even TikTok. PPC means that you have complete control over what you appear for, who it appears for and how you appear for it. And SEO brings you organic traffic… which is important as it is proven that more people click on an organic listing over a paid one! Grabbing a handful of users using each of these strategies is an ideal way to broaden your customer base, and therefore your revenue.
Helping to Stay at the Top
PPC translates to Pay Per Click which are the paid ads that are ocated at the top of the Google Search Results above SEO’s organic listings. With a good SEO strategy and a little bit of time you will see your rankings climb. But maintaining the top spots in the search results can sometimes prove difficult, especially if Google rolls out an algorithm. Most of the time Google’s core updates will have little to no effect on your business, but it can’t help to have a backup plan in place just in case you do see an unexpected drop in rankings. PPC and Paid Social to the rescue! With PPC you always have a fall back option, having the power to pause or activate these ads whenever you feel like you need the extra spotlight. With Paid Social you can have the comfort of a constant stream of users. As Paid Social doesn’t depend on your site being high in the organic search results.
Criss Cross
A fully woven digital marketing web is sure to catch more than one fly. Using PPC and Paid Social marketing opens opportunities for remarketing ads and tailored ads on Social. You can target a specific audience or even people who have viewed your site organically. There is a rule in the industry that suggests that someone needs to see an ad 7 times before they are encouraged to buy or even notice the product. Criss crossing to different platforms with your ads using SEO as a base line and PPC and Paid Social as a booster can boast incredible results!
SEO, PPC, Paid Social, all of these strategies are a great way of taking off on your flight towards an online presence. If taking all of these on at once is too much of a step then don’t worry! Here at Nu Image we are happy to have a chat about which direction we feel is the best way to take your digital marketing journey. Get in touch with one of our friendly digital marketing team for more information!
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