When it comes to search engine optimisation (SEO), there are a number of ‘ranking factors,’ basic online practices and factors which ae accepted by marketers, Google and other search engines to help your website rank and be found that bit better online. Accepted and well-known factors include the likes of good, well researched and useful content on websites, maintaining a fast website (with regards to loading speeds) and using a logical or brand-related web domain.
However, there are some differences and considerations that are specific to particular industries and types of websites. Google specifically refer to ‘your money your life’ for example which, as the name suggests, covers websites in niches that may influence and affect people’s money and their life.
Common examples include healthcare, medicine, loans and insurance, money-related services (such as transferring money abroad) and even mental health (source: GlobMed).
There are various key reasons as to why these industries are singled out in this way over others. In the case of money-related services and offerings, like loans and the direct provision or brokering of personal or commercial finance, bad decisions in these areas may lead to financial ruin for people who fall foul.
In the past and in the UK (before 2014) there were numerous nefarious companies who exploited Google’s algorithm and were able to rank for certain types of loans. This led to people being provided loans by loan sharks and less than reputable companies.
In the case of health, wellness and medicine, the implications of bad information or less than accurate information being disseminated online, the implications can, again, be huge. For example, in the case of diagnoses or understanding a particular disease, illness, syndrome or otherwise, the wrong information, in the worst cases can prove life threatening.
When it comes to health and medicine, only reputable sites, including the likes of the NHS in the UK and the CDC in the USA as well as other sites with clear and reputable medical credentials should be read and taken into account.
Google and other search engines understand this and with the very premise of any search engine (including Google, Yahoo, Bing, Baidu, Yandex and others) being the delivery of accurate and helpful information, this is a key tenet to their business and what they do. Therefore, search engines (and in recent times social media outlets) work very hard to ensure their algorithms weed out the bad and inaccurate information, rather promoting the accurate and legitimate information.
The importance of your money your life is getting ever greater, with more people and companies than ever able to publish more than ever over a huge number of platforms including social media networks, blogs and websites and other internet forums.