Online printing is a strong growing business at the moment, with small and large businesses being able to go online, add their names and logos and have something delivered to their doorstep. The most popular things we print these days are business cards where you can buy just a few, to literally thousands delivered to your door the next door. Other things include posters, banners, coffee mugs and more.
It is all one step closer to a world filled with personalisation, where we love our daily objects to have our name on them. For branding, it creates a fast and efficient way to get your name out there, whether giving out promotional gifts to clients, at exhibitions and sponsoring events. After all, how many pens do you have at home with other people’s company’s on them – probably many. A free pen is a classic giveaway these days and is a natural way to stay in the customer’s mind.
Having branded items is very much part of the marketing mix, as you continue to get your name out there as a brand. There are so many different marketing channels across TV, radio, digital, print – but having something physical in a leaflet or branded pen, is just another effective way to get your name out.
What can you get printed online?
Referring to examples from helloprint.co.uk, the online printing offering goes beyond just business cards and banners to other things like USB sticks to flags, umbrellas, bags and stickers – providing a full range of options for you and your brand.
You simply upload images online to the site, high res images where possible, add some wording if you would like and then it is sent and packaged to your door.
What else can you get printed these days?
The level of personalisation these days is very impressive with personalised greetings cards an absolute must for most birthdays, valentines and anniversaries.
Beyond this, you can order personalised marshmellows and chocolates, with your name or pictures of your faces on them. You can order pillows with your brand or face on it through various sites – and this is just the beginning.
There are also apps that you download to your phone. You add a photo from your phone and they will send the image and a note as a postcard to your intended receiver. Definitely a novelty, but a great idea nonetheless!
It is no surprise that more and more websites have emerged and are fighting for market share in this lucrative but popular online printing space.