Seeking export success beyond the EU: Add value with a Translation Strategy
UK businesses face uncertain times as they brace themselves for the economic implications of Brexit. But amongst the upheaval, there are opportunities to be had further afield as British exporters seek success outside of the relative comfort the EU has historically offered.
The total value of exports from the UK to non-EU countries rose by 17.3% to £43.8 billion in the second half of 2016, marking an ideal time for British businesses to perfect their international export strategies. To do this, assessing any cultural and linguistic barriers that stand between your goods or services and potential international customers is your first mission.
Key considerations when preparing for export:
· Linguistic and Cultural Sensitivity
One of the key considerations underpinning any strong export strategy is linguistic and cultural sensitivity. An effective export strategy should seamlessly address any translation requirements, breaking them down into manageable chunks. After all, you wouldn’t launch a new product or service without backing it up with tailored marketing collateral designed to attract potential customers. The same is true when launching internationally, and a reliable translation provider will help you make the right linguistic decisions, taking you one leap closer to international growth.
· Sustainability
Sustainability can be a tricky concept to quantify when gearing yourself up to an international launch. There will always be upfront costs to consider when preparing to export to a new market, but as far as your translation strategy is concerned, front-loading of costs is not recommended. Instead, identify key areas of your website, or product collateral that are most relevant pre-launch. As your sales begin to grow, look at increasing your visibility by translating new product descriptions, blogs or FAQ pages. Most importantly, consider how you will interact with your international customers as they contact you regarding delivery, products specs, pricing, invoicing and much more. Implementing long term solutions for translation of customer queries and website content will help you achieve sustainable grow.
So what can we take away from this? That with care, consideration and a good dose of courage, British exporters are experiencing real success outside of the EU. And there’s never been a better time to start prepping for success internationally.
Integro Languages is an established translation provider based in Norwich, UK. They offer a range of services designed to help business bridge the gap between their domestic and target markets, by offering high-quality translations and multilingual support packages to businesses seeking global growth.