Longstanding client of Tudor Lodge Consultants, ABC Estates, a leading estate agency based in Greater London have recently undergone a full website revamp and refurbishment. As estate agents in London, it is important for ABC Estates to have an up to date and fresh brand and website.
Working with the design, development and search engine optimisation (SEO) teams at Tudor Lodge Consultants, ABC Estate’s old and outdated website has been brought into the future with updates and improvements to many aspects of the website including:
- Structure
- Design
- Imagery
- Functionality
- Performance
- Targets
- SEO strategy
The main aim of the ABC Estates website update and improvement is to bring the website in line with many competing sites online which have improved functionality as well as modern and fresh-looking designs.
The Importance of an Update
All website owners and businesses find it hard in one way or another to make the decision to finally upgrade their website. It is a process which can cost quite a bit of money and requires a lot of attention to detail, time and effort to make the final product better than the current website.
In most cases, the current website will perform well, but will not be up to scratch and will not be on par with often aggressive competitors, particularly as in the case of an industry such as property and estate agencies.
Improving a website in every way, including but not limited to the above-mentioned improvements can improve websites and businesses in various ways such as:
- Improved look, design and feel
- Better user and customer journeys and experiences on site
- Improved website speed
- Benner functionality
- Better online positioning and rankings (for SEO)
Important Considerations When Looking to Update a Website
There is no true ‘wrong and right’ reasons to improve and update a website. There is no such thing as a perfect website and thus, there really is no perfect time to update a website. However, there are some common reasons as to why companies, brands and businesses do update their websites when and how they do:
- Outdated look and design of a website
- Bad user journeys
- Slow performing website
- Website not built on a friendly content management system (CMS)
- Website not performing online with regards to SEO positioning
- Required functionality and features not present
Subject to the above as well as any other reason there may be, a degree of planning and then subsequent implementation by the right people with the right skillsets is needed to ensure the website in question gets updated properly and efficiently.