It is with great pleasure that we are working with Beasts of Poker (https://beastsofpoker.com/) one of the leading sites in the world for Poker reviews. Tudor Lodge has already worked with other operators in this space and is excited to be leveraging their knowledge to help better for a range of organic keywords relating to poker and poker reviews.
SEO refers to ‘search engine optimisation’ and the techniques used to rank better for non-paid search results on Google and other engines such as Bing, Yahoo and Yandex.
We were approached by Beast of Poker to assist with off-site SEO or link-building which helps to generate relevancy and boost the strength of your domain for SEO purposes.
How We Have Approached it for Beasts of Poker
Google algorithms are volatile at the best of times and regular algorithm updates every couple of months mean that if you fall on the wrong side of Google’s recommendations, you can be penalised and fall several positions, pages or off the face of Google completely.
Subsequently you are walking a thin line when optimising with Google, especially in the high stakes industry of casinos or gaming where competition is huge. If you can secure top 5 positions on Google, the volumes and quality of traffic is superior to any other form out there, making SEO so important for any business. In fact, more so in the casino industry, you have competitors who try to rank well just for a few months, knowing that they can capitalise on good traffic and then get penalised and removed altogether – but that hit of instant traffic makes it commercially viable, especially with technology changing the betting lanscape.
With link-building, our approach at Tudor Lodge is always cleaner than clean. So rather than random blogs and directories, we are adding links for Beast of Poker on legitimate news and startup websites and typically linking back to their guides, blog posts and homepage to make it look natural. There is always the temptation to use exact match anchor text to their money pages, but this comes with risks and we prefer to take the long and sustainable approach – since this will not make them volatile to algorithm updates and keep them strong for the long term.
Additionally we recommend removing any low or poor quality links already pointing to their Beasts of Poker website. Using the likes of SEMrush, Majestic or Google Search Console, you can see where you have received links back to your site and we simply recommend manually asking for removals from any low quality blogs or easy-to-add directories. A disavow file to remove any poor links is recommended at least every 2 months (or every month) in this competitive niche – just to make sure your backlink profile is as clean as possible!