Hi, I’m Jo. I’m freelance copywriter 👋
What does that mean? Good question!
No, I don’t copy writing and I’m not a ghost writer.
Basically, I chat with you and discover your story. The reason you started your business, what makes you unique.
I then use it to promote your business across your website, blogs, social media and more.
Because we all have a story of why we set up our business, what keeps you going when it’s stressful and lonely. And your customers want to know yours.
But I haven’t always been a copywriter.
For the past 20 years, I’ve worked as a journalist, covering every sort of story imaginable.
I most recently worked as a political reporter for the BBC in Norwich, covering the county’s biggest stories across TV, radio and online.
I even won a Royal Television Society award for New Talent On Screen for my coverage of the rollout of Universal Credit in Norwich.
But my life changed after I had my two children. I found I couldn’t be fully part of their lives when I was off reporting from one side of the county to another.
So, at the end of last year, I decided to walk away from the career that I’d loved and create a new life for myself.
So that’s how I became a copywriter. And now I get to work with amazing people and tell their stories.
Because that’s all journalism is. And that’s all copywriting is.
It’s finding the unique part of your business and making sure your customers and clients know about it.
People buy from people. Knowing your story helps your audience build a relationship with you. Then they trust you. Then they buy from you – over and over again.
So, if you fancy a chat over a coffee, drop me line at [email protected].
I’d love to find out more about you.