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James Carter Product & Tech Consulting

I help early-stage software startups bring clarity to product and delivery, so your team builds the right things and you get better results without constant firefighting. I’m usually brought in when:

  • Founder stuck in product and you need your time back

  • Shipping without traction and growth or retention isn’t improving

  • Wrong things getting built and you’re wasting time on rework

  • I’ve worked in startups for 10+ years, leading both product and engineering teams from pre-seed to Series A across B2B SaaS, B2C fintech, insurance, climate tech, AI, analytics, procurement and healthtech. It’s fractional support with no long-term commitment, so you can start small and scale it up or down as needed.

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