We’re thrilled to announce that we are working with the team at Personal Trainer Collective (PT Collective) on their website and upcoming improvements and redesign. PT Collective are experienced in raining and up-skilling new and experienced personal trainers from across the spectrum.
With many years of experience and with many personal trainers already trained through the courses and expertise offered by the company, PT Collective are now in the process of improving, updating and promoting their website as well as some key offerings and courses such as their PT Core course.
As with all website, when it comes to search engine optimisation (SEO) there are some key aspects to consider and focus on at the various different stages of these projects. PT Collective is built on a specialised platform, tailored for e-learning and online courses, and so there are some unique, but exciting challenges.
What We Have Been Doing with PT Collective
The ultimate aim of our work with PT Collective is to ensure they are increasingly visible online, with increasing numbers of search terms to be found on Google. We are also of course working with the content and development teams at PT Collective to capture and focus on new and strongly relevant search terms to bring in new users and potential customers for their business.
‘Crawlability’ of Website – Websites can look as fantastic as you like, but without the right factors taken care of, no search engine; Google or otherwise will be able to ‘crawl’ [read and understand] what is on the website both in terms of content and everything else besides.
We are therefore working with the team at PT Collective to ensure the website’s source code (the code upon which the site is built) is packaged properly for Google to understand. We are also ensuring proper optimisation of key SEO factors like:
- Meta data
- Response codes
- Page titles
Key Focuses of the Business – Part of the work we are undertaking also centres around properly and effectively covering the focuses and core offerings of PT Collective as a business. Ultimately, even with the best website in the world, if your core and key offerings are not covered and properly accounted for, the website will never be properly able to provide customers and clients with the information they need.
Understanding the Competitive Landscape – Understanding what your competitors are doing and what is going on online in your industry and the space in which you work is a crucial task when undertaking any digital marketing. It also greatly helps understand what others who you may be competing with are doing and what you can do better. We are therefore working with PT Collective to better understand their industry and those they are competing with.