We are delighted to be working with Tieta, an outsourced customer service agency which has seen huge surges of growth during covid-19. If you do not have a customer service capacity in-house, are just a small team or want to work with some professional agents, Tieta is the perfect solution. With a specialist team in Oxfordshire, you can outsource your customer services to Tieta which will include general customer services, dialler management, concierge services, complaints management, refunds and more.
Tieta have hired Tudor Lodge Digital to maximise their online presence on Google through search engine optimisation (SEO) and below we explain the process and how we have approached this campaign.
What We Are Doing For Tieta
Keywords
We start every campaign by speaking to the client and compiling a list of around 20-30 target keywords which we want to rank for on Google, Bing and other search engines (although Google is our main focus).
For Tieta, ‘outsourced customer services’ is the main keyword but there are lots of other niche and long tail keyword opportunities that can add value such as ‘customer services for financial products’ or ‘customer services for eCommerce.’ The company has recently been acting as a customer support service for covid testing units and fit-to-fly testing companies – and now we can go and create a new landing page to target this phrase. Even if there are just a few searches for this per month, an enquiry could be very valuable and is certainly worth pursuing.
Content
Our next task is to take the target keywords and integrate them into the website, usually through individual landing pages which clearly say what the company offers, where they can get in touch and find out more. This is just not 500-800 words about customer services, but rather the benefits, what is included, the pricing and Tieta’s contact details. Initially, we are creating around a dozen new landing pages for the client, but we expect this to grow over time.
Technical
Making sure the Tieta website is technically fit for SEO is of paramount importance. We began by checking and optimising every meta-title, meta-description, heading, broken link, image, internal links and more. As always, making sure that we had a good XML sitemap in place and registering this to Google to come and index the website.
Linkd Building
To build up the Tieta domain, we have reached out to various sites and acquired a number of strong links, relevant to their proposition. Hence, we have acquired links from news, startup, business and finance websites to create relevancy, distributing these evenly across the homepage, landing pages and guides.
We are very excited about the early stages of the Tieta SEO campaign and we have already seen a few quick wins enter paged 1 and 2 of Google.
However, we anticipate up to 6 months to see the full effects of our campaign and look forward to seeing the results and Tieta grow from strength-to-strength.