We have thoroughly enjoyed working with compliance experts, Robert Quinn Consulting, over the last few months. The company has a presence in both the UK and US and specialises in compliance and regulatory help for asset managers, fund managers and more. Being compliant is key to any regulated business and Robert Quinn have positioned themselves as a friendly, professional and experienced team that covers bodies such as the FCA, SEC, NFA and more.
What we have done for them
Keyword Analysis
As SEO specialists, our role is to help sites improve their rankings and search positions on Google. We always start a campaign with what are the main focus keywords that you are looking to target. This involved speaking to the client and getting some feedback. Since we have done a lot of work in the insurance and loans sector, we assumed that they would want to target similar keywords. However, with a more corporate focus on asset management, fund managers and hedge funds, the keywords had to be more focused in this direction and also more general keywords such as compliance consultants and regulatory experts were included.
Our role is to then incorporate these keywords into the site naturally, whether it is the homepage or creating specific landing pages to target each keyword – which will include characteristics, the service that they provide and a clear contact form.
Site Optimisation
To ensure the site is fully optimised for Google, we ensure that every meta-title, description, heading, image, internal link is fully optimised, with the help of tools such as Screaming Frog and SEMrush.
In addition, we ensure that there is a fully functioning sitemap and no broken links or crawl errors that will affect the indexing of the website.
Link Building
A good SEO campaign always incorporates link building into the mix, which relates to having good links pointing to your site. To consolidate the position of regulation and compliance, we have performed outreach to secure links on news, finance and business driven websites. In addition, we have been creative by writing articles on very specific questions that people might be looking for, such as:
- How to become FCA authorised
- What happens if you are not compliant
- Which industries are not regulated
With a clear link back to Robert Quinn, not only does it strengthen the domain but also lead to enquiries from potential customers.
We currently have 10 target keywords on page 1 and around 30 keywords on pages 2-4 of Google. We will continue with our clean up and linking efforts and aim to have secured top positions by Q2 this year.