The team at Tudor Lodge Consultants is excited to announce that we are working with the innovative and exciting team at LuxiGaming. Having created a truly unique product for console gamer sin the form of a beanbag for gamers, LuxiGaming are growing as a business and online. Thus, they approached us to help them work on their online presence and visibility.
Working with the branding, development and content teams at LuxiGaming, we are working with a n exciting and hardworking team, looking to build a truly unique brand in the USA.
There are some unique challenges and considerations when it comes to a new product, which doesn’t necessarily exist in its original form. However, LuxiGaming are already making progress into the gaming market.
What We Are Doing for LuxiGaming
With a product that is not yet mainstream, some of the initial search engine optimisation (SEO) work does differ in the case of LuxiGaming, because their closest competitors’ products are simply not the same. However, as with all good SEO, it is key to consider the intent of users and customers and thus, we have been working hard with the team at LuxiGaming to understand and tap into the relevant customer and user-bases.
Keyword and Industry Research – The first port of call for all successful SEO campaigns, understanding what your desired customers are looking for online is key to future success. We are therefore looking into the relevant rankings of the relevant competitors of LuxiGaming as well as around keywords and search terms of the highest degrees of relevance to the product offerings LuxiGaming have to offer.
Technical SEO – The initial portion of a successful SEO campaign requires the website in question to be as perfect as possible from a technical point of view. What this means in practice is that the website is as easy as possible for search engines to crawl [read and understand for the purposes of search rankings] and that there are no technical errors throughout the website in any way, shape or form, for example broken links or crawl errors.
Website Content and Offerings – Key to the success of any website, whether selling products or services is clear and relevant communication of what is on offer. Moreover, content for any website needs to be optimised for SEO, in a modern sense. Gone are the days of keyword stuffing and trying to get certain phrases into content for the sake of it. Nowadays, clear and effective communication as well as covering the necessary topics are fundamental to SEO success and this should be apparent in all and any content.
We are looking forward to continuing the growth of LuxiGaming online and being a part of their success in the months and years to come.