Digital marketing refers to the type of promotion for your business that is done in the online environment. If you have a website, a blog, a social media account for your business or send emails to your customers, you are already doing digital marketing. The job is to find out what you are doing and how you are doing it, and then to make some minor (or occasionally major) changes to make your efforts more successful.
Digital marketing involves:
SEO: Your lovely flashy website is worth nothing to you if people can’t find it. Modern SEO is a combination of external authority link building, on page coding, content in abundance, links to social media. It is not likely to be the panacea for success, however, just an integral part of it.
Social media: Are you on Facebook? What about Twitter? Should you be using Pinterest, Instagram or StumbleUpon? What about Tumblr & WordPress? The number and complexity of social networking platforms can be daunting to say the least. In order to increase the efficiency of your time spent socially marketing your brand, you may need help. There are over 300 social media bookmarking sites on the Internet – choose the ones that fit your business.
Website design and development: Whether you need a brand new website for a new business or product, or want to revamp your existing web presence. Affordable starter packages for new businesses can include web hosting, but you may want to build a huge eCommerce website featuring thousands of products. Cheap sites are normally cheap for a reason: poor code, repetitive theme, poor mobile experience, poor viewer one generally!
Email marketing: Email is still one of the most powerful ways to reach out to your customers. Get it right, and you’ll develop brand loyalty, customer referrals and ultimately, more sales. But get it wrong and you could be doomed to the ‘junk’ folder forever. Think about your message, your audience and your calls to action.
Branding: From logo creation to a complete branding strategy for your business, your agency should be able to assist you in exuding business quality through your brand.
..and none of this matters at all if you are either not competitive or you simply don’t answer the phone when it rings with an enquiry!