Deepfakes and business impersonation: how modern scams trick companies and what to do about it

With the new year, comes new dangers to your business and
employees. In our latest blog post we’re exploring new developments of business
impersonations and deepfakes, and how to spot and prevent them.

Our key takeaways are:

• Most corporate scams are not “hacks” in the
  movie sense. They are confidence tricks that use email, phone calls, messaging
  apps and now AI to impersonate people you trust 🖥️
• Deepfakes and AI voice cloning make
  impersonation more convincing, but the goal is the same: pressure someone into
  paying money, changing bank details, or sharing sensitive information 🚨
• The best defence is not trying to “spot the
  fake”. It is using simple checks that scammers cannot rush, such as calling a
  known number and following a clear payment approval process ☎️
• If money is at risk, act fast: contact your bank
  immediately and report the incident through the UK reporting routes

At LVL1 we can help support you with practical steps such as reviewing processes, improving verification routines, and strengthening protections that reduce impersonation risk.

Read the full article here: Deepfakes and business impersonation: how modern scams trick companies and what to do about it – LVL1