Tudor Lodge Consultants is delighted to be working with esteemed insurance company, Taylor Watkins.
Taylor Watkins is a comparison site to find the most reasonable and best-suited boat insurance, regardless of your sailing needs. Tudor Lodge Consultants were approached to help the new brand boost their visibility on Google in order to increase traffic and leads generation.
Below we give an overview of how we approached the project and our success so far.
Keyword Analysis: For Taylor Watkins we started with a thorough analysis of keywords to establish what relevant keywords we could compete for. Not only did we explore the more common words associated with boat insurance, but also explored more niche keywords in the hope that we could compete for these. Whilst some keywords relating to boat insurance might be more competitive, we have looked at several variations including adding words like quotes, cover, policies, UK, europe, abroad and more.
Landing Pages: These chosen keywords become the basis of the site structure. Subsequently, we have used these keywords to plan the landing pages of the site. We naturally create a new landing page for each keyword and try to naturally include variations by answering questions about the policies provided and key product features.
Technical SEO: To ensure the site can be indexed to its fullest, we completed a full technical audit using tools such as SEMRush and Screaming Frog to tidy up meta-titles, meta descriptions, image alt text, redirects, broken pages and links, html and XML sitemap. This means that the website can be crawled by Google as effectively as possible.
We included internal links throughout the website in order to keep people engaging with the domain once they were there and relating related pages to provide a useful user experience.
Content: In addition to landing pages, we have created a series of useful guides and authority pieces to become a major resource in the industry and we upload around 5 pieces per month to show consistency and that we are proactive on Google.
User Experience: As well as ensuring that the site follows a clear and logical structure, we made sure to add straightforward call to actions per page to enhance user experience including phone numbers, email addresses and quote buttons.
With competitive industries such as finance and insurance, it can take up to 6 months for results to really manifest, sometimes requiring a Google algorithm update to trigger a burst of results. By targeting more niche keywords, we can see results much quicker and we use AWR to monitor our reporting for the client on a daily basis.