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Creating an Export Strategy

So many businesses drift into export without any clearly defined strategy, and often without any planning at all.

This full day seminar is designed to help Managers examine their organisation and how exporting can form an integral and profitable part of their business.

Contents include:

  • Are you ready to export?
  • Objectives
  • International Marketing Decision
  • Market Selection
  • Market entry decision and pricing
  • Marketing mix
  • Organisation
  • Present yourself (practical)
  • SWOT analysis (practical)
  • Resources
  • Sources of help
  • Target market selection – Demand v Ease graph
  • Market research – 3 stages
  • Agents and Distributors – selection, appointment, other choices,
  • Product mix – 4 Ps
  • Organisational Strategy
  • Commitments

Date: Thursday 7 May2015Venue: 9 Norwich Business Park, Whiting Road, Norwich NR4 6DJTime: 9.00am – 4.30pmPrice: Members £192+VAT, Non Members £240+VAT

Please Note – Members will receive an invoice in the usual way. Non Members must pay in advance and will receive a receipted invoice by return.

Cancellation Policy – 15% of fee payable if delegates cancel more than 7 days in advance, if less than 7 days full fee payable

Book Now
  • Venue
  • When
    7th May 2015
  • Start Time
    9:00 am
  • End Time
    4:30 pm
  • Member Rate
    0
  • Non-Member Rate
    0
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Co.nvene

  • Venue
  • When
    7th May 2015
  • Start Time
    9:00am
  • End Time
    4:30pm
  • Member Rate
    0
  • Non-Member Rate
    0