Best use for aerial video for business
The Unmanned Aerial System (UAS), Quad-copter or drones as the popular press like to call them, have become notorious over recent years. Some of this notoriety is well found. Where they have earned a bad reputation is in part because they have become so accessible, people are flying them without the necessary experience in places where to be honest its dangerous to the public to fly these drones. It may also be illegal is some cases. So… there’s no real need to expand on the negative press about them, its well known and well documented.
Make a significant difference to the production values of as business film
As a professional business film maker, (www.aboutmybusinessvideo.co.uk ) however and to you the business owner, having the facility to use video and images filmed by a Phantom 3, Inspire 1 or any other drone for that matter, can make a significant difference to the production values of a business film. It also enables you to show and demonstrate aspects of your product or business that would not have been possible without aerial video. So when it’s available why not?
Increase property sales
There are some very unusual uses of drones on YouTube, which does make fascinating viewing. Many of these are around delivery of product, often food or mail. Even Amazon are suggesting they will be using drones soon.
However I believe the real value of using a drone is where the video camera is used to best effect. One use that you may have seen is to increase property sales.
Agents or vendors can use drones to shoot aerial stills of properties to show unusual angles or to use video to show the extent of grounds and facilities. I was recently contacted on Linked In… in response to a question I asked about how businesses are using video. A lady who I had worked with many years ago contacted me to tell me… as a property agent… they had used video to market property and had sold property to prospects who had only seen the video and not visited. A big advantage when you are looking for property from the other side of the world. Here is an example of a property agent sold on the idea https://www.youtube.com/watch?v=cEBzr5CiY8s#t=25
Smooth Internal shots show how living in a property might work for you
Internal shots of property can be taken using similar technology. The reason drone videos look so smooth is because the video camera is set on a gimbal which keeps the camera level, no matter what the attitude of the aircraft. For internal shots we a use a hand held 3 axis gimbal with a extremely hi resolution camera (4K) for internal smooth shots… to show how living in a property might work for a prospect… https://www.youtube.com/watch?v=QgiD0k342C8
Farmers Are Using Drones Out in the fields
Other boom areas for drone usage are security, survey and agriculture. Farmers and their consultants are using drones to take a closer look out in the fields and saving lots of money by doing so.
It might be that aerial footage is the best way to shoot a cinematic introduction to your video depending upon your business and situation. I am current making a film for a school with a rural situation and I plan to do just that.
Let us know how you want to use Video for your business
If you have any interesting uses for unmanned aerial systems or drones please let us know… as a business filmmaker I’m always on the look out for new and innovative ways to get cinematic shots.
Michael Brook
About My Business Video Company
The Business Video Specialists
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07977493774