Some more advice/assistance for those who may be trying to plough through the digital marketing landscape unaided and with little or no budget:
As we see less and less inclination for Google to rank a site with little value, or no brand loyalty, and presumably pushing you toward spending money on Adwords – Google made £3.2 billion on Adwords revenue in the UK in 2013 alone!. You may like to look at how you place your content. There are some social bookmarking sites you may not be aware of, but ones which can assist you including:
instructables.com storify.com Pearltrees – free web-based social media app LiveJournal
All will allow you to post content and to link back to your website, which in turn will give it a boost.
Because of the popularity of these sites in our profession, it may take Google a while to see this once posted, but it will happen, and it will improve your search engine standing.
Hope that helps.