In this series, we’ll be sharing quick and easy tips on how businesses can improve their SEO themselves! Our aim is to help you boost your online presence and drive more traffic to your website, without spending a penny. Join us for our 60 Second DIY SEO Series and start optimizing your website today!
When someone visits a page on your website, they should be able to scan it quickly and understand how the information is organised.
That is where heading structure matters.
Your H1 introduces the main topic of the page, and the headings underneath help break the page into clear sections. This makes the page easier for visitors to read, easier for search engines to understand, and better structured for accessibility tools and AI-led search tools.
For local businesses, this matters on service pages, location pages, product pages, blog posts, and longer information pages. If your headings are vague, out of order, or only used because of how they look, your page can become harder to follow.
Heading hierarchy is the structure of headings on a page, from H1 through to H6.
Your H1 is the main heading for the page. H2s are used for main sections. H3s sit underneath H2s as sub-sections. H4s to H6s can be used for smaller details if needed.
Most local business pages will only need H1s, H2s, and H3s. The main thing is that the structure is clear and logical.
A clear heading structure makes your pages easier for visitors to use.
It can help you:
If heading levels are skipped or used only for styling, the page can become harder to navigate. It can also make the relationship between sections less clear for visitors, search engines, accessibility tools, and AI-led search tools.
Poor structure:
H1: Plumber
H2: More Info
H4: Repairs
H2: Prices
H5: Contact
Better structure:
H1: Emergency Plumber in Norwich
H2: Plumbing Services We Offer
H3: Leak Repairs
H3: Blocked Drains
H3: Toilet and Tap Repairs
H2: Emergency Plumbing Callouts
H2: Plumbing Prices and Callout Fees
H2: Areas We Cover in Norwich and Norfolk
H2: Request a Quote
The second example is clearer because the headings follow a logical order, describe the page properly, and help visitors understand what they will find in each section.
Pick a few important pages, such as your homepage, main service pages, location pages, or blog posts, and ask:
If you want to check the structure properly, you can use a free browser tool such as the Ahrefs SEO Toolbar and review the Headings report.
At ATK Digital Marketing, we review heading hierarchy as part of our full local SEO packages, audits, and on-page optimisation. This helps make your pages clearer for visitors, easier to scan, and better structured for search engines and AI-led search tools.
If you would like support checking your page structure or improving your key pages, contact us, and we’ll be happy to talk through your options.
When someone lands on a page on your website, the main heading should quickly tell them what the page is about.
That heading is usually your H1. It helps visitors understand where they are, and it gives search engines a clear signal about the main topic of the page.
For local businesses, this matters on homepages, service pages, location pages, product pages, blog posts, and landing pages. A vague, missing, or duplicated H1 can make a page harder to understand, both for people and search engines.
An H1 heading is the main heading on a web page. It is usually the large headline near the top of the page.
In your website code, it is marked as an H1 tag. This helps identify it as the main heading for that page.
Your H1 does not have to match your SEO title word for word. Your SEO title is the title that can appear in Google search results and browser tabs. However, the two should be closely aligned. The SEO title helps someone decide whether to click from Google. The H1 confirms they have landed on the right page.
A good H1 heading makes a page easier to understand.
It can help you:
If a page has no H1, the main topic may not be clear enough. If a page has several H1s, the structure can become muddled.
Pick a few key pages, such as your homepage, main service pages, location pages, and important blog posts, and ask:
If you want to go a step further, use a free browser tool such as the Ahrefs SEO Toolbar and check the Headings report. You can also right-click on a page, choose Inspect, and search for <h1>.
At ATK Digital Marketing, we review and improve H1 headings as part of our full local SEO packages, audits, and on-page optimisation. This helps make your pages clearer for visitors and easier for search engines to understand.
If you would like support in checking your H1 headings or improving your website visibility online, contact us, and we’ll be happy to talk through your options.
Level One hospitality and catering students explored the connection between nature and food during a unique cooking experience. Led by the team from Artemisia, a community interest company specialising in plant knowledge and herbal education.
Students took part in a guided foraging session, where members of the Artemisia team introduced them to a variety of edible plants growing in the woodland. Students learned how to safely identify different species and understand their culinary uses.
Led by Jo, Katy, and Penny from the Artemisia team, learners had the opportunity to discover common plants and ingredients. As well as gaining a deeper understanding of the knowledge and care needed to forage safely.
Alongside the practical skills, the group also learnt more about the legal side of foraging, including legislation around uprooting plants and Schedule 8 species, which are protected.
After gathering selected plants, students returned to the College, where they used the ingredients in the production kitchen to prepare a range of dishes inspired by the plants they had discovered.
The experiences gave students the opportunity to see how locally sourced and foraged ingredients can be incorporated into modern cooking, while also highlighting the importance of sustainability and a deeper connection to food sources.
Artemisia, founded in 2022, works to help communities access knowledge about plant medicine, cultivation and sustainable environmental practices. The organisation aims to empower people to take responsibility for their health and local environment while building practical skills and understanding around plants.
Adam Burns, Course Director, said, “This was a fantastic opportunity for our students to learn directly from experienced foragers and develop their knowledge in such a practical and engaging setting. Experiences like this help bring learning to life, build confidence and encourage students to think differently about the natural world around them.”
Katy Fulillove, herbalist and director of Artemisia, added, “We are really excited to be working with the College of West Anglia on this! As well as adding a raft of interesting flavours, textures and colours to our plates, learning how to identify and prepare wild food and medicine is hugely beneficial for health. Getting out in nature and harvesting seasonally encourages us to observe changes in the landscape as the year goes on, which is great for wellbeing. It really connects us with the ecosystems around us and helps safeguard our wild spaces, as when people understand the importance of what is growing locally, they are more likely to forage sensitively and protect habitats from harm.”
The hands-on experience created a valuable opportunity for learners to gain knowledge and confidence through practical learning sessions. As well as enabling them to deepen their understanding of the relationship between food, nature and sustainability.
AEO, GEO and similar acronyms have been around for a while
now. What’s becoming more common lately is how often they’re being sold to
businesses as separate bolt-on services on top of SEO, as if they’re something
completely new.
In reality, AEO (Answer Engine Optimisation) is largely an
evolution of good SEO (Search Engine Optimisation). It’s another layer on top
of the same foundations.
SEO is about helping the right people find your business in
Google when they’re searching for the services you offer, and giving them a
reason to click through.
For local businesses, that usually comes down to a few basics:
If these foundations aren’t in place, it’s hard to get consistent results from any SEO work, and it also makes AI visibility much less
likely.
AEO is about whether your business can be used as a trusted source when people get answers in:
These systems don’t create your business information. They pull from what already exists online and depend heavily on signals like
clarity, structure, topical relevance, and trust.
That’s why businesses that perform well in traditional search often start to show up more in AI answers too.
As a business owner, you shouldn’t need AEO sold to you as a separate service alongside SEO.
An experienced SEO consultant, freelancer or agency should
already be doing work that supports both Google search visibility and AI
visibility. They might not market it as “AEO”, but the foundations and the
practical work are the same, just applied with more focus on how answers are
now being pulled into AI results.
If your SEO foundations aren’t right, you’re unlikely to
show up consistently in Google AI Overviews or in LLM tools either.
So if you’re being told you need to pay separately for AEO
on top of SEO, it’s worth asking what that actually includes, and whether it’s
genuinely new work, or the same SEO fundamentals under a new label.
If you want visibility in both Google and AI-led results,
focus on the fundamentals that make your business easy to understand and easy
to trust.
Once these are in place, AI visibility should be supported through the same SEO approach, not treated as a separate add-on you need to pay
for twice.
At ATK Digital Marketing, we focus on getting the SEO foundations right first, then
building on them to improve visibility across Google search, Google AI
Overviews and LLM tools.
If you’d like the full breakdown, examples, and a longer
checklist, read our guide: SEO vs AEO – Why You Need Both, but Not as Separate Services
If you’d like a second opinion on what you’re being sold as
“AEO”, or want to sanity check whether your current SEO covers it, contact us today.