Venue Norfolk Chamber of Commerce and Industry 9 Norwich Business Park Whiting Road Norwich Norfolk NR4 6DJ
So many businesses drift into export without any clearly defined strategy, and often without any planning at all. This full day seminar is designed to help Managers examine their organisation and how exporting can form an integral and profitable part of their business.
An active full-day workshop delivered by Matt Brown, One Vision to show businesses how to maximise the return on their advertising spend on Google AdWords and how to stop wasted budget.
Who Should Attend?
This is a practical workshop aimed at people who are responsible for ensuring that their Google AdWords advertising is targeted and achieving its objectives for the business. Delivered in an easy-to-grasp and non-technical format, delegates will be given a briefing before the day, to ensure that they receive maximum benefit from the workshop.
What will you learn:
How Google Search Advertising Works.
The Foundation; Setting goals and Budgets.
Google Account Set-up.
Keywords.
Adverts.
Landing Pages.
Campaign Optimisation.
Getting the results that you need from your online advertising campaigns.
Delegates will participate in practical tasks including setting up their own campaign with ad’s and keywords and look at optimising existing ones.
Required Equipment: Laptop & access to a Google AdWords account (Norfolk Chamber can provide access to a limited amount of laptops upon request).
About Matt Brown
The workshop is led by Matt Brown, certified Google Partner who has been creating and managing successful Google AdWords campaigns for 15 years. The focus is on keeping the workshop as jargon-free as possible and providing practical help, tips and advice that will allow you to get the maximum out of your Google advertising.
Here’s what delegates have to say about our Google Adwords Training…
“I learnt great tips regarding keywords and Click-Through-Rates.”
“I learnt a lot of actions of Google Adwords. This has been very good!”
“Lots of useful stats about campaigns performing well and badly. Negative search term tool and Google Ad extensions. Excellent!”
This interactive full-day workshop will be delivered by Google AdWords Specialist, Michael Townsend, CEO of Wolf Digital Marketing. This AdWords training courses will give delegates a complete tutorial on how to create, deliver and optimise their campaigns across all AdWords channels. If you need to improve your AdWords conversion and performance, this is the course for you.
Who Should Attend?
This is a practical workshop aimed at people who are responsible for ensuring that their Google AdWords advertising is reaching the right people within the desired cost-per-acquisition whilst achieving the overall campaign objectives. Delivered in an easy-to-grasp and non-technical format, delegates will be given a briefing before the day, to ensure that they receive maximum benefit from the workshop.
Michael will help delegates to create new campaigns and improve existing ones throughout the day.
Required Equipment: Laptop & access to a Google AdWords account (Norfolk Chamber can provide access to a limited amount of laptops upon request).
About Michael
Michael has worked in digital marketing for 11 years both client and agency side. He helps businesses reach their business goals & improve their profitability through effective digital marketing strategies. Michael has also worked and trained businesses across the UK & Europe on improving their digital marketing performance and digital strategy. The focus is on keeping the workshop as jargon-free as possible and providing practical help, tips and advice that will allow you to get the maximum out of your Google advertising.
Here’s what delegates have to say about our Google Adwords Training…
“I learnt great tips regarding keywords and Click-Through-Rates.”
“I learnt a lot of actions of Google Adwords. This has been very good!”
“Lots of useful stats about campaigns performing well and badly. Negative search term tool and Google Ad extensions. Excellent!”
Export documentation helps businesses move goods more efficiently and can financially benefit both parties in the process. HMRC requires exporters to demonstrate compliance, even if the process is outsourced to agents or forwarders, failing to do so could incur time & financial costs.
This course focuses on what export documents are, what is required, and the benefits of best practices for exporting.
Learners will:
Sources of information on documentary requirements.
The importance of trade deals.
The documentation necessary for international consignments.
The required information to complete a document.
The role of origin and preference documents.
What is proof of export, and what documents to use.
This expert led course is part of the accredited BCC Foundation Award in International Trade. Each session will be followed by a short assessment to complete the training module, completing six modules earns the BCC Award in International Trade.
Price Member: £280 Non-Member: £350 All prices excluding VAT
To book onto this course please send an email with your requirements to [email protected].
In the event you are no longer able to attend this training course, please note you must cancel or request a transfer of your place at least 7 working days before the course. The cancellation must be in writing and sent to [email protected] indicating the name of the course you are cancelling for and delegate(s) details.
If a booking is not cancelled and the delegate does not attend, full event costs will still apply.
This interactive half-day workshop will be delivered by Google AdWords Specialist, Michael Townsend, Managing Director of Wolf Digital Marketing. This AdWords training course will give delegates an in-depth & comprehensive view of what elements combine to create profitable campaigns. If your AdWords campaigns aren’t meeting your objectives and not providing a positive ROI, this is the course for you.
Who Should Attend?
This is a practical workshop aimed at people who are responsible for ensuring that their Google AdWords advertising is reaching the right people within the desired cost-per-acquisition whilst achieving the overall campaign objectives. Delivered in an easy-to-grasp and non-technical format, delegates will be given a briefing before the day, to ensure that they receive maximum benefit from the workshop.
Michael will be on hand to provide guidance on delegates existing accounts on the day.
Required Equipment: Laptop & access to a Google AdWords account (Norfolk Chamber can provide access to a limited amount of laptops upon request).
About Michael
Michael has worked in digital marketing for over 10 years both client and agency side. He helps businesses reach their business goals & improve their profitability through effective digital marketing strategies. Michael has also worked and trained businesses across the UK & Europe on improving their digital marketing performance and digital strategy. The focus is on keeping the workshop as jargon-free as possible and providing practical help, tips and advice that will allow you to get the maximum out of your Google advertising.
Here’s what delegates have to say about our Google Adwords Training…
“I learnt great tips regarding keywords and Click-Through-Rates.”
“I learnt a lot of actions of Google Adwords. This has been very good!”
“Lots of useful stats about campaigns performing well and badly. Negative search term tool and Google Ad extensions. Excellent!”
This short course is aimed at people who want to learn how to use Google Analytics to measure the performance of their website and produce reports. It’s delivered in an easy to understand style and you will be supplied with the course material afterwards for reference.
Many businesses do not know how their website is performing and the aim of this course is to show you how to use Analytics to track what your visitors do when they visit your website and where they arrive from. You will learn how to generate useful website tracking data and how to set up “goals” that measure the success of your website.
What will you learn?
In the Google Analytics course we cover:
Setting Up Google Analytics
Understanding Google Analytics terminology
Navigating the dashboard
Setting up and tracking goals / conversions
How to set up reports
Who should attend:
Anyone who is involved in managing their company’s website and is for people who have never used Google Analytics before or people who want a refresher course.
About Mark
This course is presented by Mark Ellaway, Director of Bigfork, an agency that helps companies improve their online marketing. Mark has over 25 year’s experience of marketing with 16 years in digital marketing. Mark advises and trains companies in all areas of online marketing including Google Analytics & Adwords.
This short course is aimed at people who want to learn how to use Google Analytics to measure the performance of their website and produce reports. It’s delivered in an easy to understand style and you will be supplied with the course material afterwards for reference.
Aims
Many businesses do not know how their website is performing and the aim of this course is to show you how to use Analytics to track what your visitors do when they visit your website and where they arrive from. You will learn how to generate useful website tracking data and how to set up “goals” that measure the success of your website.
What will you learn?
In the Google Analytics course we cover:
Setting Up Google Analytics
Understanding Google Analytics terminology
Navigating the dashboard
Setting up and tracking goals / conversions
How to set up reports
Who should attend:
Anyone who is involved in managing their company’s website and is for people who have never used Google Analytics before or people who want a refresher course.
About Mark
This course is presented by Mark Ellaway, Director of Bigfork, an agency that helps companies improve their online marketing. Mark has over 25 year’s experience of marketing with 16 years in digital marketing. Mark advises and trains companies in all areas of online marketing including Google Analytics & Adwords.
Please arrive 15 minutes before the session starts at 8.30am.Venue:Norfolk Chamber of Commerce, 9 Norwich Business Park, Whiting Road, Norwich, NR4 6DJ In this session (Be Better with Strategic Marketing) Michael Gurney, The Point will be your host.You will learn: Hear from Michael Gurney, Client Services Director from The Point, share ideas for developing an effective marketing strategy for today’s marketplace. How can you deliver leads, increase sales and build customer loyalty in a world where consumers are controlling how they receive the information they want; and sharing information about you and your products? About Michael: Michael Gurney has been leading the Client Services team for The Point since its foundation in Norwich over 20 years ago. Michael has worked with a very wide variety of clients, both big and small, local and international and in a wide variety of industries ranging from finance to agriculture; and aerospace to professional services. He has an unbreakable belief that the agency should always work closely with a client, getting to know them, their people, their marketplace and their business inside out. Michael is a Fellow of the IDM, lectures on marketing, and believes in the effectiveness of direct marketing. Supported by:
This session forms part of The Chamber Sessions. The Chamber Sessions are open to Chamber Members only. They are free to attend but booking is required. Places limited to one per company per session and each company will have an opportunity to book on tothreesessions per series.
Bookings for this event have now closed. For availablilty please email [email protected]
Please arrive 15 minutes before the session starts at 8.30am.
Venue:Norfolk Chamber of Commerce, 9 Norwich Business Park, Whiting Road, Norwich, NR4 6DJ In this session (Be Better at Closing the Deal) Elliot Symonds, Jarrold Training will be your host.You will learn: In this session you will learn the top 7 Closing Techniques. By the end of the session you will be able to demonstrate a clinical understanding of them and state clearly what your favoured techniques would be. Not only useful to ‘use’ but to ‘recognise’ if people are attempting to use them on you. “Thought provoking and informative, real work application made it an excellent time.” -Iain Murrell,Price Bailey. “Fantastic content, cant wait to apply what I’ve learnt this morning.” -Lizzy Gaskin,Right Angle Events. About Elliot: Elliot Symonds, Jarrold Training. A Masters degree in Jacobean and Caroline Drama set Elliot up perfectly for a career in Global Drinks. Elliot held various roles nationally and internationally with brands like Boddingtons, Stella Artois, Old Speckled Hen and Pepsi. Always attracted to learning and self-development he holds post graduate qualifications from Ashridge Business School and the UEA and now is happy to be back in his home county of Norfolk working for another great brand in Jarrold. Follow Jarrold Training:@JarroldTrainingSupported by: This session forms part of The Chamber Sessions. The Chamber Sessions are open to Chamber Members only. They are free to attend but booking is required. Places limited to one per company per session and each company will have an opportunity to book on tothreesessions per series. Bookings for this session are now closed. For last minutes bookings, please email your details to [email protected]
Venue Norfolk Chamber of Commerce and Industry 9 Norwich Business Park Whiting Road Norwich Norfolk NR4 6DJ
An official letter lands on your desk from HMRC telling you that they will visit you shortly and carry out a detailed audit of specific aspects of your Import and Export operations. How do you react? Most people PANIC! You don’t need to-attend this half day seminar and learn how to survive and hopefully ensure such visits are rare events.
Bookings for this session are now closed. For availability please email [email protected]. Thank you.
Please arrive 15 minutes before the session starts at 10.30am.
Venue:Norfolk Chamber of Commerce, 9 Norwich Business Park, Whiting Road, Norwich, NR4 6DJ In this session (Be Better at Exhibiting) Ermine Amies, Sandler Training will be your host.You will learn:
Are you exhibiting at B2B this autumn? Make sure you get the most you can out of exhibiting with Ermine Amies’ of Sandler Training top tips on how to create a pre-show strategy for success, making follow-ups much more effective and generating a consistent flow of traffic to your stand.
“I really enjoyed the easy, laid back style of learning from such a fantastic presenter.” -Scott Jarvis,KTIB.
About Ermine: Ermine Amies assists businesses in Norfolk to sort out critical issues in sales and business development. She is a Growth Accelerator Coach and Trainer working with management teams and entrepreneurs who are experiencing unpredictable sales, long sales cycles or not winning as much business as they think they should. Connect with Ermine:Twitter:@Sandler_ErmineLinkedIn:Sandler TrainingAs part of The B2B Exhibition 2016 this session is open to all businesses and is free to attend.
Please arrive 15 minutes before the session starts at 8.30am.Venue:Norfolk Chamber of Commerce, 9 Norwich Business Park, Whiting Road, Norwich, NR4 6DJ In this session (Be Better at Google Analytics) Mark Ellaway, Bigfork Ltd will be your host.You will learn: In this session, hear Mark Ellaway of Bigfork Ltd on his top tips for how to use Google Analytics to measure, monitor and track the efficiency of your online campaigns and get the best results in your marketing efforts. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site and how you can keep them coming back. “Excellent presenter and extremely useful information – very worthwhile.” –Jemma Smith,Meltemi Ltd. About Mark:
Mark Ellaway is the director at Norwich based digital marketing agency, Bigfork. Mark has been working in digital marketing for over 12 years and his expertise includes website design and online marketing campaigns.
This session forms part of The Chamber Sessions. The Chamber Sessions are open to Chamber Members only. They are free to attend but booking is required. Places limited to one per company per session and each company will have an opportunity to book on tothreesessions per series.