Chamber Training: Create Profitable Google AdWords Campaigns

This interactive half-day workshop will be delivered by Google AdWords Specialist, Michael Townsend,  Managing Director of Wolf Digital Marketing. This AdWords training course will give delegates an in-depth & comprehensive view of what elements combine to create profitable campaigns. If your AdWords campaigns aren’t meeting your objectives and not providing a positive ROI, this is the course for you.

Who Should Attend?

This is a practical workshop aimed at people who are responsible for ensuring that their Google AdWords advertising is reaching the right people within the desired cost-per-acquisition whilst achieving the overall campaign objectives. Delivered in an easy-to-grasp and non-technical format, delegates will be given a briefing before the day, to ensure that they receive maximum benefit from the workshop.

What Will You Learn

• How Google AdWords Should Be Setup
• AdWords & Analytics – How They Work Together
• Google Account Setup
• Keywords – Research & Optimising
• Adverts – Creating The Perfect Ad
• Landing Pages
• Campaign Optimisation – Search, Shopping & Display Networks
• Budgets – How To Get The Most Out Of Your Budget

Michael will be on hand to provide guidance on delegates existing accounts on the day.

Required Equipment: Laptop & access to a Google AdWords account (Norfolk Chamber can provide access to a limited amount of laptops upon request).

About Michael

Michael has worked in digital marketing for over 11 years both client and agency side. He helps businesses reach their business goals & improve their profitability through effective digital marketing strategies. Michael has also worked and trained businesses across the UK & Europe on improving their digital marketing performance and digital strategy. The focus is on keeping the workshop as jargon-free as possible and providing practical help, tips and advice that will allow you to get the maximum out of your Google advertising.

Here’s what delegates have to say about our Google Adwords Training…

“I learnt great tips regarding keywords and Click-Through-Rates.”

“I learnt a lot of actions of Google Adwords. This has been very good!”

“Lots of useful stats about campaigns performing well and badly. Negative search term tool and Google Ad extensions. Excellent!”