‘Big Thinking’ is all about attitude. It’s the kind of thinking that makes small companies try big ideas. It’s about exchanging ideas, enabling smaller businesses to learn from big ones, and established companies to be inspired by the newer ones.
The concept is in tune with today’s digital age. Now the smallest of start-ups can interact with the biggest of audiences, and the largest of corporations can target the narrowest of niches. ‘Big Thinking’ is what drives a small business to use the new media to talk to the world and a big company to use the social media to talk to a single customer as an individual.
Big thinking businesses know that for all the power of the internet you don’t build a brand or bolster the bottom line by simply putting up a website to say ‘look at us’. They understand that people buy from people; they network face to face, learn from research and then say ‘this is why you should buy from us’. These are the people who never stop asking how, or why, or why not? They have the attitude that develops services and products that are right for now, and tomorrow.
And it’s very much about customer care. It starts well before the sale, with a vision that’s then honed into a strategy, but it doesn’t end there. With the right attitude companies persist, with engagement, interactivity and service that retains customers and builds businesses.
It’s because businesses in West Norfolk are so committed to customer care that we’re particularly proud to be sponsoring that category in this year’s Mayor’s Awards.
We have outstanding businesses in West Norfolk and this concept, that spans the original vision through to after sales customer relations, is so right for them.
For the conference we’ve assembled a stellar line up of speakers who exemplify this dynamic concept. They’ll explain how it’s worked for them, and how it can work for Norfolk’s businesses.
This is a Business Conference with Attitude.
BIG THINKING, the Business Conference With Attitude 22nd November 2013, OPEN, Bank Plain, Norwich 9am – 1pm
