I was lucky enough to be one of the 26+ thousand fans at Carrow Road on Saturday evening to witness Norwich City secure promotion to the Premier League with a 2-1 victory against Blackburn Rovers.
Next season will mark my tenth year as a season ticket holder, my first being the year we were promoted back from League One at the first time of asking. I have now seen us promoted on four occasions, but this one has been by far the most special. Some of the football I’ve seen this team play has been truly exceptional.
However, not only did Saturday night leave me feeling over the moon (and a sore head Sunday morning), businesses should be excited too! Securing promotion once again to the Premier League means that Norwich City Football Club not only benefits from a more secure financial position, but Norwich and Norfolk as a whole also profit from a higher national and international profile from the extra TV coverage, which all helps to promote our excellent local businesses and provides a boost to our exporters.
The Norfolk business community is always very reactive to what is happening locally, this is especially true when Norwich City wins. When the team gets a good result, then the overall ‘feel good factor’ can be seen in boosted staff morale and increased productivity, which in turn contributes to further economic growth.
Norwich City Football Club’s promotion to the Premier League firmly puts Norfolk back on the global stage and raises our visibility, which can only benefit the Norfolk business community.
