You can have great products or services, but if the SEO titles for your pages or blog posts are vague or unclear, the right customers may scroll past your website in search results.
For local businesses, trades, professional services, tourism and ecommerce, clear SEO titles can make the difference between getting the click or losing it to a competitor.
What is an SEO Title?
Your SEO title, often called a “title tag”, is the line that appears:
- As the blue link in Google search results
- In the browser tab, when someone visits your page
It is not always the same as the main page title (often also your H1), although they should be closely related.
Why SEO Titles Matter
- Good SEO titles help you to:
- Attract the right visitors by matching what they are searching for
- Stand out from other results on the page
Reduce the chance that Google rewrites your title because it finds something clearer in your content
They are still one of the strongest on-page signals for search engines, and they are a simple way to improve clicks without changing your whole site.
What a Good SEO Title Looks Like
Strong SEO titles usually:
- Focus on one main topic or search phrase per page
- Reflect what people are actually looking for, for example, “emergency plumber in Norwich” rather than just “plumbing”
- Are clear and specific, not vague
- Include a benefit, location or service detail where it helps people decide
Some simple examples:
- Plumber in Norwich | Fix Leaks Fast With 24/7 Callouts
- Family Lawyer in Cambridge | Divorce and Custody Advice
- Things To Do in Norfolk | Walks, Beaches and Family Days Out
You don’t need to add your brand name to every title. For most small businesses, it’s enough to include this on your homepage and key trust pages such as Contact or About.
Simple Checks You Can Do
Pick a few important pages, such as your homepage, main services, or best-selling products, and ask:
- Does the SEO title clearly say what this page is about?
- Would my ideal customer recognise themselves in it?
- Is there one main topic per page, or is it trying to cover everything?
- Do any pages share the same or very similar titles when they should be different?
If you want to go a step further, you can also:
- Search for your main phrases in Google and see how your titles compare
- Use a free “SERP preview” tool such as Spotibo to check how your titles are likely to appear on mobile and desktop
Need Our Help?
At ATK Digital Marketing, we help businesses review and improve SEO titles as part of wider SEO and CRO work, so that more of the right people find them and choose to click through.
If you would like support reviewing your own site or are not sure where to start, contact us, and we will be happy to talk through your options.