B2B PPC – Using Paid Media for Business to Business Lead Generation

Join us for a practical session on how to align your paid marketing with the B2B buying process. We will explore how to make the most of platforms like LinkedIn and Microsoft Ads to ensure your budget is spent effectively. This workshop is ideal for those looking for a clear and actionable roadmap to launching successful campaigns that resonate with a professional audience. You will leave with the confidence to manage your PPC (pay-per-click) activity more efficiently.

What You’ll Learn

How to set business goals and objectives for marketing
Understanding your audience and targeting effectively
The differences between B2B and B2C paid media
Choosing the right advertising channels for your business
Deep dives into Microsoft Advertising and LinkedIn Ads
Setting KPIs and measuring campaign success
Practical Q&A with an industry expert

You will need a Microsoft or LinkedIn Ads account for this workshop. This workshop is not about setting up you account but how to use it when you have it.

Meet the Trainer Led by Mike O’Flynn, Senior Account Lead at Samphire Digital, with nearly 20 years of marketing experience across local and international brands. Mike brings practical insights and real-world expertise to help you get the most from your paid media campaigns.

Book here Eligibility:

These small-group workshops are funded by Norfolk County Council and the Department for Business and Trade. They are open to any trading business, freelancer, or charity based in Norfolk, UK.

Due to funding restrictions, only one ticket per company is available initially. If a workshop is not fully booked, a second ticket may be requested the day before the event by contacting [email protected].