AI Bias Begins at the Brief
By Co.next
When we talk about bias in AI, most of us imagine black-box algorithms, lines of code, and data scientists deep in the weeds.
But what if the real issue starts much earlier – with the questions we ask?
At our next Co.nextalks, we’re joined by Sam, who brings a fresh and empowering take on how to influence the future of AI – no coding required.
Her big idea?
You don’t need to be a technologist to change how AI works. You just need to ask better questions.
Curious, critical and human-centred
Sam’s work sits at the intersection of technology, creativity, and ethics. She’s on a mission to help non-technical teams understand their role in shaping AI systems – from marketing briefs to product strategy to customer experience.
In this talk, she’ll explore:
- Where bias in AI really begins (hint: it’s not just in the data)
- How language, assumptions, and framing shape outcomes
- What it means to build ethical, inclusive AI from the very start
This isn’t a technical deep-dive – it’s a wake-up call for creatives, communicators, and changemakers.
Why this talk matters
AI is no longer a future issue. It’s here – and it’s being shaped by decisions made right now, often by people who don’t think of themselves as “tech” at all.
Sam’s talk is a call to curiosity and responsibility: to recognise the influence we all have in how technology is built and who it serves.
At Co.next, we’re always asking: how can we lead better, braver, more inclusive futures? This session is a big part of that conversation.
