Welcome to 2026.
Christmas and New Year are over and it’s time for your marketing teams to start pumping out content, but question is what to post?
I am here to talk about the one type of content we all consume, but don’t always think to create, and it will keep your audience engaged for longer. I am talking about content serialisation.
This style of content has been around for years from comic strips in news papers, to soap operas and now to social media. I have spoken to many businesses across Norwich and Norfolk and many of them find one of their issues is they are stuck for ideas and believe they have to re-invent the wheel every time they post which isn’t the case.
Over recent years across social media there has been a massive rise in serialised content to the point where they have almost become their own ‘shows’. Shows such as these are Subway Takes, Boy Room and one of the most popular ones from last year Career Ladder. All these show have a very simple proposition and cater to being a repeatable and unique every time which as a result leads to audiences coming back and wanting more. Shows like the Career Ladder are getting over 600 million views per month! The show is even getting to the point where it has allowed host Max Klymenko to interview guests such as Shaquille O’Neal, Toto Wolff and Sir Kier Starmer. And the concept for this show is simple, invites members of the public onto a step ladder to guess their job in 2 minutes or less. He has essentially made a modern day career version of Guess Who.
So I strongly believe every local business no matter its size can truly benefit from finding something they can turn into a video series and post an episode a week to socials. Whether it’s filmed on your phone, with a camera or using a video production company. Just create something. As long term each of these episodes compounds and keeps people coming back for more, just like with Career Ladder and it is something that we at Rolling Wave Media, are going to be working on with our clients this year too.
As you never know your new series could be the next Career Ladder.