The Collaboration Myth: A New Way to Measure What Matters
By Co.next
“Collaboration” is everywhere.
We see it in mission statements, team briefs, LinkedIn posts. It’s a word that promises connection, creativity, and co-creation – but scratch the surface, and it can feel more like fluff than function.
That’s exactly what MJ Hill, founder of YakBit, wants to change.
At our next Co.nextalks, MJ is pulling back the curtain on collaboration. Not as a value or a vibe — but as something we can actually see, track, and do better.
Because if collaboration really is the future of work, we need to stop guessing how it’s going – and start measuring it.
What if you could see collaboration happening?
MJ created YakBit, a smart meeting platform designed to measure how teams communicate. It captures conversation dynamics in real time – who speaks, who gets cut off, who’s heard – and gives teams the insights they need to build more inclusive, effective collaboration.
This is more than a tech solution. It’s a mindset shift.
MJ’s approach is built on the belief that every voice matters – and that better meetings lead to better culture, better ideas, and better outcomes.
She’s already turning heads, having picked up DevelopHer Awards for Innovation and Good Tech, and being named UEA’s Graduate of the Year for Impact and Innovation.
Now, she’s bringing that insight to Co.next.
Why this talk matters
Whether you lead a team, sit in back-to-back meetings, or just want your ideas to land better – this session is for you.
Expect honest insights, practical takeaways, and a rethink of what collaboration can really mean in the workplace.
This isn’t about adding another tool to your tech stack. It’s about building cultures where collaboration is intentional, inclusive, and measurable.
Join us for a new take on connection
January 30th 9am – 12.30pm
Playhouse Theatre, Norwich
Featuring Louis Blake, co-founder of Long Lane
Book your place £10 Member/£15 Non-member
This session will be forward-thinking, honest, and full of practical insight for anyone passionate about people-first leadership and the future of work, life and culture.
Join us for a new take on connection
January 30th 9am – 12.30pm
Playhouse Theatre, Norwich
Book your place £10 Member/£15 Non-member
This session will be forward-thinking, honest, and full of practical insight for anyone passionate about people-first leadership and the future of work, life and culture.
