With over 1,000 visitors connecting with more than 100 exhibitors, this year’s B2B Exhibition proved once again why face-to-face networking remains irreplaceable in today’s digital world.
The venue buzzed with energy as Norfolk’s business community gathered for the region’s premier business event, now in its 27th year.
Innovation on Every Stand
The quality and professionalism displayed by our exhibitors was truly exceptional. Walking through the exhibition hall, you encountered everything that makes Norfolk’s business landscape so diverse and dynamic: sustainable solutions sitting alongside traditional crafts executed to perfection, creative agencies next to cutting-edge tech innovators.
Each exhibitor brought their A-game, demonstrating not just products and services, but the passion and expertise behind them.
While we live in an increasingly connected digital age, nothing replaces the power of meeting face-to-face. B2B creates opportunities that simply can’t happen online, the spontaneous conversation that leads to an unexpected partnership, the chance to experience a product first-hand, the ability to read someone’s expertise and enthusiasm in person. This is where Norfolk businesses don’t just transact; they collaborate, problem-solve, and build relationships that last far beyond the day itself.
Year after year, we see partnerships forged, contracts signed, and innovations brought to market – all because people met at B2B. It’s about the casual conversation that sparks an idea, the handshake that seals a deal, and the shared understanding that comes from being part of Norfolk’s business community.
Special Recognition This year’s ‘Best in Show’ stand award went to Zagwear, recognised by Norfolk Chambers Chairman Jonathan Cage and Chief Executive Nova Fairbank for their outstanding stand design and presentation. It’s exhibitors like these who raise the bar and inspire everyone around them.
The Team Behind the Event
What you experience on the day represents months of careful planning and coordination. While it may look effortless, our events manager Shelley Rudling and the entire behind-the-scenes team work tirelessly to ensure every detail is perfect. Their dedication makes B2B what it is, and we’re incredibly grateful for their commitment.
Our Supporters Make It Possible Events of this scale require significant support, and we’re fortunate to work with partners who believe in bringing Norfolk’s business community together. Our thanks go to: Our Breakfast Sponsor:Limitless Film and Media, Our Eat-Chat-Chill Area Sponsor: Uptech Ltd and our Gold Patrons and Partners: Atkins Realis, Beacon IT, CJC Transport Consultants, RCP Parking, Smash Marketing Norwich, Swarm Group, and This is Effective.
Capturing the Day
Our photographer Paul Macro has once again brilliantly documented the atmosphere, energy, and connections that made B2B 2025 so memorable. His images capture what words sometimes can’t, the genuine engagement, the moments of inspiration, and the vibrant spirit of Norfolk’s business community in action.
Browse through the gallery below to see the day unfold through Paul’s lens.
Mark your calendars as B2B will return next year, at the same time, with the same commitment to bringing Norfolk’s business community together. Watch this space for details, registration information, and how you can be part of B2B26.
