King’s Lynn-based gentleman’s grooming company Captain Fawcett Ltd is celebrating a double national honour after being named a finalist in two prestigious UK awards, celebrating export success and creative excellence.
The brand has been shortlisted in the Exporter of the Year category at the Lloyds Bank British Business Excellence Awards 2025, and the Perfume, Cosmetics & Personal Care category at the London Packaging Week Innovation Awards 2025.
Founded in 2015 at a kitchen stove in Terrington St Clement, when founder Richard Finney MBE first mixed Moustache Wax in a baked bean tin, Captain Fawcett has grown into a global enterprise. Today, close to 80% of sales come from export, with products now sold in 45 countries across 6 continents, most recently launching into Vietnam and Peru. A dedicated international platform in the USA further supports Captain Fawcett’s growing overseas presence.
Exports not only drive the Captain Fawcett’s growth but also feed directly back into the British economy, supporting jobs and wider supply chains here at home. In recognition of commitment to helping other businesses pursue international trade, Captain Fawcett has five times been appointed a Department for Business and Trade (DBT) Export Champion, advising and inspiring fellow UK exporters and in 2025 was awarded the MBE in recognition of services to Internationl Trade and Charity.
Captain Fawcett Founder Richard Finney MBE said:
“As an island nation, trade has always been in our blood. Britain has much to be proud of – from our reputation for excellence and craftsmanship to somewhat madcap humour that travels so well overseas. From humble beginnings in Norfolk, it is a huge honour to share Captain Fawcett with customers worldwide, whilst supporting the UK economy and encouraging others on their export journeys. Captain Fawcett’s story is not simply about commodities, but about people and celebrating a bold, outward-looking spirit in the very finest traditions of enterprise. Exporting is ever a mutually beneficial exchange and the Captain is delighted to do his bit.”
Captain Fawcett’s distinctive packaging for the award-winning hair stying Pomades, created by Creative Director Iain Crockart, has also been shortlisted at the London Packaging Awards. Both handsome and practical, the design is grounded in heritage and utility, inspired by traditional fired clay pots once used for apothecary’s ointments and reflecting Captain Fawcett’s philosophy that packaging is the handshake before the conversation.
The London Packaging Innovation Awards will be announced at ExCeL London on 15–16 October 2025, where Captain Fawcett will appear on the Luxury Stage. The Lloyds Bank British Business Excellence Awards ceremony follows on 11 November 2025 in London.
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