Do you remember the summer of 2013? The buzz in Norwich was electric as gorillas took over the city for the very first GoGo trail, and we were proud to sponsor our very own sculpture, the unforgettable ‘Optimus Primate’.
Now, over a decade later, we’re thrilled to announce that we’re doing it all over again.
We are incredibly proud to introduce you to ‘Silverback’, our sponsored gorilla for the GoGoSafari 2025 trail! This incredible sculpture was brought to life by the talented artist Daniel Bland. After its fantastic reveal at the recent safari gala, we can’t wait for it to take its place on the streets of Norfolk for everyone to see.
For us, this is more than just a sponsorship; it’s a continuation of our story with Break, a charity we’ve proudly supported for years. Our partnership runs deeper than the trail – we provide their IT services and support their other amazing initiatives, such as the CoffeeBreak van and their volunteer mentoring program. We believe wholeheartedly in their mission to support young people in and leaving care.
The GoGoSafari trail, which kicks off on June 23rd, is a brilliant way for our entire community to get involved in raising vital funds and awareness for this cause.
We invite you to join in the adventure this summer. Go out and explore the trail, find ‘Silverback’, and share your photos with us. Make sure to enter the code into the GoGoSafari app to claim your prize! We can’t wait to see you out there, celebrating our city and supporting the incredible work of Break.