A degree of criminology gives the edge to market research firm Insight Track

Norwich-based market research consultancy Insight Track is expanding its research management team with the appointment of Caroline Botwood as a Research Manager.

Caroline was formerly a Research Manager in Aviva’s Customer Insight team, and is eminently well qualified for a career in pursuit of elusive marketing insights with her degree in Criminology and subsequent MSc in Knowledge Discovery!

The role is a newly created position as the business expands to meet the needs of a growing client-base, with organisations seeking to differentiate their brands, and drive customer satisfaction, through marketing based on a sound understanding of customer behaviours, perceptions and expectations.

Caroline is relishing the opportunity to bring her skills and experience to bear for clients of Insight Track saying: “Having worked ‘client-side’ myself in marketing research, I have a strong empathy for the needs and challenges of clients at time when marketing teams are under ever greater pressure to demonstrate the ROI of their marketing budgets”.

Will Herschel-Shorland, Managing Director, mirrors Caroline’s enthusiasm, saying: “Caroline’s blue-chip background and client-side experience will be a great asset to our research management team and her rounded perspective will be widely appreciated by our clients.”