Anglian Home Improvements – Triple Glazing Launch
When Anglian Home Improvements embarked on one of its biggest product roll-outs ever, Triple Glazing, it commissioned JMS to produce all video and TV content, in a wide range of genres, onto a multitude of platforms. As a special bonus all our productions were premiered to national and regional managers at BAFTA, which after two years of production, often in secrecy, we (blushingly) felt was rather an appropriate setting for a project which had called on all our skills – and then some!
Actually, it really is unusual for a project to call on quite so many of our skills at once:
- For launch – the National television advertising campaign blended live action with 3D, conceptualised by The Point, portraying typical homes in far from typical settings – a house wearing ear-defenders.
- For sales teams – a studio-based training production capturing the step by step process of explaining this very advanced product to a customer.
- For customers – a simple explainer – ‘Triple – what is it?’ in a pencil-drawing style designed to complement and expand-on the ‘white space’ concept of the TV campaign.
- For all Anglian Home Improvements staff – a 36 minute documentary on the Triple Glazing journey incorporating time-lapse of the huge new factory line being installed; Tomorrow’s World-style product-endurance tests; the company’s very first triple-glazing installation;and acoustic tests on location with a specialist camera incorporating an amazing 259 microphones.
For the documentary Anglian persuaded Eco-specialist presenter Philippa Forrester to take time away from her current home in Wyoming. And as if all that wasn’t variety enough, with Anglian as the headline sponsor of October’s Grand Designs Live at the NEC, JMS found itself re-versioning everything for LED screens, stand videos, on-line, and for the sales team’s iPads. After leading its industry for almost 50 years, Anglian Home Improvements knows how to keep its marketing fresh, engaging, and persuasive, and JMS is delighted to be an integral part of that process.