International nappy brand chooses Norfolk’s JMS for promotional films

For 2 years now our Operations Director Francesca de Lacey has been going on about her love of reusable nappies, and her despair over the lack of information for parents about the options available.

So imagine her delight when JMS was approached by the owner of one of the UK’s biggest reusable brands – Little Lamb Nappies – to create some professional promotional videos.

Being herself a user of cloth nappies and the brand, Francesca was the perfect choice to front the productions – a first for a reusable nappy brand – and show, ‘mum-to-mum’, how they work.Covering the 3 main types (One Size Pocket, Sized Pocket and Nappy & Wrap) the films introduce the numerous benefits, look, absorbency and fit of cloth nappies.

Filming took place in our TV studio in Norwich with one day shooting presenter links and a second day capturing the antics of 6 ‘cloth bum baby’ models for the title sequences.

The short films are a great introduction to this growing market and JMS has loved working with this fantastic brand and shooting with a bunch of funny, crazy and unpredictable youngsters! (oh, and the babies too….!)