BBA Digital Media had the great pleasure of working with Hatters, Jonathan Trumbell, Ginger & Chadds this summer.
The group were the second independent business from Norwich to join our digital-out-of-home revolution. The intention was to help attract people into all four stores during the busy summer months, helping drive sales of both the new season fashion wear and the summer sales as we approach the autumn months.
The adverts were displayed at two different locations: one being at Carrefour Health & Fitness and the other at 24/7 Fitness at the Riverside complex in front of our 10,000+ strong captive audience. The advert was of static content featuring all four stores and their website details, which was displayed on our eye-catching screens in one of our twelve advertising slots for a duration of 10 seconds every 2 minutes.