BBA Digital Media had the great pleasure to work alongside Pop-Up-Pictures, a 1950’s American style drive in Cinema event hosted acrossNorfolk & Suffolk. Pop-Up-Pictures is the first of it’s kind to come out of Norwich offering itsviewersall time classic movie featuresfrom the comfort of their own car: hot dogs & popcorn, roller skating waitresses.
The intention was to increase brand awareness and ticket sales in the build up to the events which will take place between 1st Oct-1st Dec 2015. The advert was displayed in front of captive audiences at two different locations: one being at Carrefour Health & Fitness located at Longwater, and the other screen is located at 24/7 Fitness at the Riverside complex, with both screens totalling an audience of 10,000+ people.
The advert was of static content advertising details of the event, contact & sign up information as well as links to the company profiles on social media sites. The advertisement was displayed on our eye-catching digital screens in one of our twelve advertising slots for duration of 10 seconds every 2 minutes.