Leading independent electrical retailer, Gerald Giles is celebrating after winning two prestigious national industry awards. At an event in London in late October, the business, based on Ber Street, Norwich, won Consumer Electronics Retailer of the Year and Independent Marketing Campaign of the Year at the ERT Awards. The store was also a finalist in the Consumer Electronics Showroom category.
Now in their eighth year, the ERT Awards are aimed at recognising excellence and outstanding achievements in the electrical retailing sector. This year’s event was also a celebration of 125 years of ERT magazine, which first published in 1890.
Commenting on the Marketing award, Paul Giles, MD of Gerald Giles said, “Much hard work goes into creating the graphics for promotions, planning media and organising the customer events we run. None of this would be possible without the creativity and hard work of my marketing team and our agency, Communicate Marketing.”
He added, “The CE Retailer of the Year award is a great recognition of the fantastic achievements for everyone at Gerald Giles in 2015. This year has seen many changes with a new shop front, roof and interior displays the resulting improved showroom has brought a big upturn in sales. To be honoured at a national level by receiving this prestigious ERT award makes it all worthwhile.”
The business supplies a wide variety of kitchen appliance and audio-visual products from leading brands such as Sony, Samsung, Miele, Bosch, Panasonic, Bose and Neff. Find out more at www.geraldgiles.co.ukor call 01603 621772.