For a while it was an advertising sector in need of a name as it’s been developing rapidly and in so many ingenious ways. But what to call it? The consensus is ‘Digital Out Of Home’ (DOOH) – and the amount of productions we’re involved in has grown exponentially of late.
Evidence of our involvement can be found on vertical plasma screens in shopping malls, student unions, bus-shelters and in-stores. If you travel on the Stansted Express into London, you’ll even find our work on the ticket terminals! And also the animated messages coursing around the edges of football grounds or high above Piccadilly Circus. Plus videos projected across the tracks of the London Underground or sequentially screened up the escalators.
In fact DOOH is such a radical addition to the communications toolbox that it takes skilled and visionary agencies to fully embrace the exciting possibilities for their clients. We’re fortunate to work with three of them – Accord, bigdog and BBA Digital – and we’re proud to display just a fraction of their output within our latest DOOH showreel.
So if you’re thinking of adding DOOH to your campaign, we’ll be happy to help you get on screen whatever theshape, size or location!