A financial comparison site developed in Norfolk is now competing with the country’s top household names after being shortlisted for the prestigious Website of the Year Award.
Reflection PR is supporting its client Knowyourmoney.co.uk to challenge nationally renowned comparison sites such as moneysupermarket.com and confused.com.
The Norwich-based company was set up by three entrepreneurs who built up their digital media expertise while working for online agencies, Google and insurance company Aviva.
Knowyourmoney.co.uk users can compare the details of current accounts, business banking, loans, mortgages and breakdown cover. The site aims to simplify financial product information to enable clear comparison for consumers.
Their experience, tenacity and decision to remain independent from bank or insurance company ownership has paid off – www.knowyourmoney.co.uk has now hit 400,000 visits a month.
As the number of knowyourmoney.co.uk users continues to grow towards half a million each month, the website has achieved national recognition by being shortlisted for Website of the Year Award.
The Know Your Money team is asking for support from across the region to push knowyourmoney over the line in this national competition. Votes can be cast from October 3rd – 11th November.
To vote – follow these instructions:
Vote athttps://websiteoftheyear.co.uk/vote/knowyourmoney/ Activate the vote via email Forward the activation email to[email protected]
More than 70,000 visitors passed through the breakdown cover comparison tables last month, making Know Your Money one of the largest comparison sites for breakdown cover in the UK.
This success has been attributed to the strong partnerships with brands such as The AA, The RAC & Green Flag as well as the introduction of a simple to use comparison table.
Know Your Money’s Breakdown Channel Manager, Jamie Wright said: “Keeping on top of search trends and a close handle on what people are actually looking for on search engines such as Google and Bing, along with excellent brand partner relationships and a well-optimised site, has enabled us to deliver sustained growth in this channel”
Head of Business Development Mike Jones hopes to replicate the great results from the breakdown cover campaign into the recently launched credit card channel and is keen to continue the growth as the website expands and further staff are employed.
“Knowyourmoney.co.uk was started as the team believed we could offer consumers a clear and straightforward comparison service, where customers can save time and money.”
“Over the last three years we have grown into a comparison site capable of competing with the big household brands for premium positions within Google. The Website of the year award is a real opportunity for the team at knowyourmoney.co.uk to gain national recognition for the fantastic effort they put in.”