We are pleased to be working on an exciting project with Pelican Rouge Coffee Solutions (https://www.pelicanrouge.co.uk/) on their online profile and search engine optimisation (SEO) presence. Pelican Rouge is a very established brand in the UK and around the world. Established in Antwerp, Belgium in 1863, they have more than 150 years of experience in efficiently providing a multitude of clients with high quality coffee around the year.
As part of our ongoing work with Pelican Rouge we have had to make a number of assessments to their site’s workings and we are working on a number of further updates and improvements.
Pelican Rouge as a brand have websites for their presence in a few countries and around the world. Therefore, one of our initial actions has been to carry out a comprehensive audit of the existing UK Pelican Rouge website. This included analysing all of their website traffic, their target keywords, how their site is crawled by Google and what improvements can be made to their site to benefit their online presence and boost their performance on search engines.
In addition, we also carried out a detailed audit and analysis of some of Pelican Rouge’s main competitors to identify new channels we may pursue through SEO; specifically for the vending and coffee industries. Having carried out the audit and website analyses, we have been moving towards a comprehensive and detailed online strategy for Pelican Rouge.
With regards to the SEO we have been working to provide new meta data for their website, ensuring that each and every page has its own unique meta data, complying with SEO best practices and avoiding duplication. The site has hundreds of pages, providing great scope for opportunities on this front.
We have also been working continuously to ensure that the website is efficiently and properly crawled and ranked by Google. These changes have already yielded very positive results, with Pelican Rouge now being found on the first page of Google for a few key industry terms.
As well as ensuring the site gets ranked properly by search engines through meta data updates we are constantly monitoring the link profile and all inbound and outbound links for Pelican Rouge. We have also been working on acquiring high quality and industry related links for Pelican Rouge to build up their link profile and we are working towards a thorough on and off-site content strategy to increase the offering and resourcefulness of their website.
We will be continuing to work with Pelican Rouge through 2017 and look forward to continuing with the already exciting progress.