It’s easy to make expensive errors running a business and any tips to avoid wasting cash is always useful.
It’s a sobering thought that many fantastic businesses falter due to their owners’ lack of marketing knowledge.
Andrew Winship, managing director of i101 Digital, has seen the costly errors people make. He produces commercial photography and videos for clients to promote their business services and products. Andrew says, “It’s important before any work starts that a business owner plans what the images need to do for their business and how they’ll be using them.
“When discussing why imagery is so important in today’s business world, one of most frequent objections we are presented with is the perceived costs. Many business owners fall into the economic trap of using stock imagery in their marketing without realising they are actually disconnecting themselves by de-personalising their brand from the very customers they are trying so hard to attract. With good planning, creative thinking and a professional execution, business owners can build a stronger marketing foundation, raise their profile and brand and generate a greater return on their investment with powerful and engaging video content and imagery created for their business.”
i101 Digital Ltd, based in Norfolk has recently become a Genix Patron increasing their support for small businesses in the area. Genix is a long established, not for profit organisation helping established and start-up businesses across Norfolk with advice, business skills masterclasses, events and networking opportunities.
Alex Till CEO of Genix said, “Andrew of i101 Digital has providing his photography services to us for over six months and I’ve been impressed by the quality of his images and also his friendly manner and high level of customer service. I’m delighted his company has become a Genix Patron helping to support us as we provide our subsidised services to local businesses. We’re now working with Andrew to produce short films which we can use on our website and via social media.
“We look forward to Andrew sharing his top tips with other businesses at our networking events, Coffee Means Business which we’re launching at The Space, Norwich on Tuesday 16 May from 9.30am until 11.30am”
For further information regarding Genix’s business masterclasses, advice sessions and events go to www.genix.org.uk or call 0800 096 3013. i101 Digital website is www.i101digital.co.uk