We are glad to announce that we are working in close conjunction with the team at Vaccoda Design on the Property Perfect Solutions website. Property Perfect Solutions (PPS) provide a plethora of building and maintenance services across the Kent and South London areas for numerous clients and customers.
PPS was founded by Louise Gallivan, who formed the business and established its principles based on her own experiences with builders and tradespeople over the years. Louise continues to recognise the importance of receiving not just an acceptable service, but a service that surpasses expectations. As such, the business has grown over the last few years with many satisfied clients.
The natural step for PPS has therefore been to expand their offerings online. This has involved a few steps and working with the talented team at Vaccoda Design PPS has already seen great results. However, in order to further progress their website and offerings through online marketing channels we have implanted various best practices and continue to improve their online presence.
What Has Already Been Done for PPS
Vaccoda have already helped PPS receive a top notch and high performing website that is built for purpose. With sections for specific offerings and user journeys through the site made very clear, the site is easily crawled [ranked] by Google and other search engines. In addition, the design of the site has been constructed to a very high standard, indicating a level of professionalism to users.
The SEO
We have carried out many SEO best practices to get PPS well on track to the best positions possible online. We carried out extensive keyword research based on PPS’ feedback and input. This has ensured that all SEO work from the very start is targeted, focused and relevant. Many sites find themselves ranking for terms and searches that they never wished to target, making their site less relevant to some users.
However, through the thorough keyword research, we are targeting very specific searches such as ‘property maintenance in Kent’ and other related services offered by the PPS team.
We have also provided PPS’ website with bespoke meta data; titles and descriptions across their entire site. This makes sure that Google and other search engines can read the site and individual pages in the most efficient and accurate way possible. These meta data updates have been done with the keyword research in mind to make sure specific pages target specific searches.
We have also started adding bespoke landing pages to the site, based on our keyword research and PPS’ feedback. These pages are designed to ‘capture’ users and those searching for the relevant service in PPS’ case. Additionally, we are continuing to monitor the site’s sitemap to make sure that all pages are included; being provided easily to Google read and rank accordingly.
We also continue to update any broken links on the site that will impact the speed and code structure of the website and we have already fixed several broken links to good effect.
We continue to provide additional, fully optimised content to PPS for their website and continue to identify new areas of expansion online through ongoing keyword research. We look forward to building on the solid SEO foundations we are laying and are looking forward to a successful and fruitful partnership with all the team at PPS.