In close collaboration with the design and development teams at Vaccoda Design, we are glad to announce that we are working on Radiant Kitchen’s website. Radiant Kitchens are a North London kitchen showroom and experts in fitting a wide range of kitchens and relevant installations, based in Enfield. Mixing high quality kitchens and excellent customer service, they have built up a loyal and admirable customer base across not just North London, but Greater London as a whole.
We were approached by Radiant Kitchens as they were not seeing much online exposure and therefore business. they have a WordPress supported website that looks and feels sleek and easy. However, they found themselves increasingly on the fringes of the kitchen industry. A very competitive area, Radiant Kitchens’ approach has been to look at the targeting of local searches and pushing specific products that they offer.
An advantage that the team at Radiant Kitchens have is that unlike many other companies with websites, theirs is not in a dire position and rather than having previously undertaken black-hat Search Engine Optimisation (SEO), negatively impacting their online presence, they have simply not ever undergone any significant SEO work until working with us.
What we Have Done So Far
Since starting a few months ago with Radiant Kitchens and the teams at Vaccoda Design we have implemented and upgraded a number of SEO aspects that needed attention. This has included optimising their meta titles, meta descriptions and alt-texts. Having had their meta data cleaned up for the benefit of search engines, Radiant Kitchens’ website is easier for Google and others to crawl [read] and rank. Furthermore, as a website with a large visual element to what they do; selling and showcasing kitchens and related products Google Image Search is crucial to what they do. By optimising and updating all of their website’s alt-text tags, their visual elements are now available on Google Image results.
We have also undertaken a link strategy of two elements. Initially, we removed all spammy links from their backlink profile to ensure all referring links are clean and Google and SEO-friendly. This has included removing them from several spammy directories and link-farms. By cleaning up their backlink profile, the site is afforded a higher level of credibility and is deemed as ‘genuine’ and ‘reliable,’ having only undertaken white hat, clean SEO.
We have also embarked on a structured content strategy. This includes ensuring their main services and products, such as Siemens Kitchen Appliances have their own dedicated pages of content-rich information and SEO-friendly practices. Furthermore, additional services and supplementary products for kitchens such as hot taps and others are important. This has entailed extensive keyword research to understand user data and keyword volumes to inform our overall targeting.
The Results
Radiant Kitchens are still in the early stages of their SEO campaign and much of the ‘big’ results are yet to manifest as Google crawls and re-ranks the site accordingly. However, Radiant Kitchens have already found themselves pushed up to the first position on Google for ‘Kitchens in Enfield,’ allowing them to capture their local area.
We look forward to continuing the work with radiant Kitchens together with the teams at Vaccoda Design.