JMS Group have had the pleasure of working with travel comparison site Medical Travel Compared for over two years, and were delighted when we won a pitch to create and produce their 2017 campaign. Our idea was a little ambitious in the sense that we wanted a true holiday feel to the commercial, but were filming in Norfolk in Springtime, rather than Summer in Spain!
The purpose of the commercial was to succinctly convey the ‘3 easy steps’ that it takes to compare and purchase travel insurance through MTC’s comparison website – even for those with a medical condition or being over 50. We did this through the portrayal of a holiday maker in his 50’s enjoying choosing his swimwear and comparing it through a voice over to the choice of his insurance providers, following up with the 3 easy steps of using the site echoed by the 3 easy steps it takes for him to jump into the pool to truly get his holiday started!
We were fortunate that the weather held out on the filming day, but some clever extra lighting, set design and careful colour grading made the most of the sunshine. The concept, writing, casting, filming, editing, grading, soundtrack, clearance and delivery were all managed by JMS. For your next holiday why not try comparing insurance at www.medicaltravelcompared.co.uk.
For more TV and Video work check out our website www.jms-group.com or call us on 01603 811855 for a chat about your project.