Our Search Engine Optimisation (SEO) team, working in close conjunction with the development and design departments at Vaccoda Design are pleased to announce that we are working with Psychology People on their website’s online status, position and Google rankings. A recruiter for a whole range of psychology-related jobs across a number of areas, Psychology People have been looking to expand themselves online and SEO has been a natural step forward for them.
They approached Vaccoda a few months ago with some development related issues that were quickly resolved, but then started looking at the swathes of benefits available through undertaking an SEO campaign. They currently list numerous psychology jobs for temporary, contract, locum and fulltime positions across the UK and have been looking at expanding both their client base as well as their candidate network.
Their website is built on the WordPress content management system (CMS) which has allowed us and Vaccoda’s teams full access to all the site elements we require. We started the project with a clean-up of Psychology People’s website from an SEO point of view. It has been very important that before progressing their site and its various offerings through a fresh strategy, that we ensure all is up to scratch.
This has included updating their CMS to the attest SEO-friendly standards and ensuring that all of their plugins and functionality in the back-end of the site is totally necessary. Next, we moved onto cleaning up what they already had on the with regards to the many pages of jobs and content throughout the site. We provided all of the necessary pages with unique meta titles and meta descriptions to allow Google to crawl [read] the site for ranking purposes.
We then went through their backlink profile to assess where all of their inbound links are coming from; some reputable sources, others not. We collated all of the spammy and potentially harmful link providers using one of our analysis tools and disavowed them from the backlink profile of the website. This is important as in recent times Google has devalued and even penalised sites that have many spammy sites referencing theirs.
Next, we performed in-depth and detailed keyword analysis to see what Psychology People were already ranking for and to identify some further targets for them to target through the SEO campaign. We have set up tracking to monitor their progress on Google and continue to monitor their progress.
Based on the keyword research we have already implemented some on-site content to increase their offering to Google to offer users more and to increase their online standings. We continue to carry out keyword research and content generation as the site is fairly thin for permanent (non-job) content. A link building strategy is also underway and we are working with several websites of strong authority to provide natural and SEO-friendly content that will aid Psychology People’s online standing and Google rankings.
We are moving towards assessing the overall sitemap of the site and the user navigation, experience and journeys; all of which need further work to improve the rankings of Psychology People online. We look forward to continuing what is already promising to be a very enjoyable and exciting project with all of the team at Psychology People.