Tudor Lodge Consultants are thrilled to have started work on TOTEM Function Band’s website, Search Engine Optimisation (SEO) and online presence. TOTEM Function Band are a North London Based events production company and function band. Having been born in 2011 by their founders James Alexander and Brett Warren, TOTEM have been going from strength to strength ever since and have performed across the globe including in London, Hong Kong, Italy and many other locations.They have numerous well-renowned singers, instrumentalists and musicians as part of their repertoire and have seen their popularity grow over the last few years throughout the UK as well as across the world, opening up branches worldwide.
The Challenges
TOTEM Function Band approached the SEO team at Tudor Lodge Consultants with a website that was not being crawled [read] at all by Google and other search engines. In addition to this problem, their website lacked functionality, relevant content, strong calls to action and various other crucial SEO and online ranking factors.
The results of this have been that although they have seen increases in their popularity, with more and more clients using them for functions and corporate events, their online presence had fallen way behind.
Their website also did not properly showcase what they do, who they are, how they do what they do and why they are some of the best event organisers and producers and corporate event entertainment providers. Furthermore, whilst being a phenomenal function band, this has not been made clear enough on TOTEM’s website.
What We Are Doing
Being in the position they were, there has been (and continues to be) a lot of work to be done with TOTEM’s website and online presence. Firstly, we removed their existing Robots.txt file, which was instructing search engines to ignore the website. This alone has seen TOTEM start ranking for terms such as ‘function band’ and ‘TOTEM.’
We have also commissioned our design and development team who working with the team at TOTEM are in the process of creating for them a brand-new WordPress-based site with hugely increased functionality and opportunities to rank better online and be found by prospective clients and customers.
Furthermore, the content and SEO teams at Tudor Lodge Consultants are working hard on fresh and new content as part of the strategy for TOTEM’s website. Having carried out extensive keyword and competitor research, we have discovered the best keywords and search terms for TOTEM to target online in relation to their services and unique selling points (USPs). Moreover, with an initially weak domain authority we are working across our network of online PR providers to expand TOTEM’s online PR and reach across the board.
We will also be working on the technical aspects of their SEO such as fixing their meta data, ensuring their link profiles are clean and strong and their URL structures amongst the many other aspects of their site to be worked on in tandem with the development teams at Tudor Lodge Consultants. We are looking forward to continuing this budding relationship and we look forward to further progress and positive results for TOTEM online for the future.