The Search Engine Optimisation (SEO) team at Tudor Lodge Consultants is pleased to announce our recent commencement of work with James Howard Education. Offering a novel approach to private tutors and tuition for studies at all levels from primary school through to university level, James Howard Education are an Ofsted accredited agency who are revolutionising the way people are looking at the private tuition industry. Whilst traditionally, pupils would need a one on one session with a specific tutor, James Howard’s approach differs.
They are able to offer both one to one tuition for those needing specific attention and also group tutorials and study groups run in relaxed and friendly settings. Based in North West London, James Howard Education caters to students from all backgrounds. Also, rather than offering tutors who cover numerous subjects to a mediocre level, James Howard provide expert tutors who specialise in a particular field and are experienced in getting students top results. This ranges from the sciences to religious studies, mathematics and beyond.
With shining testimonials and reviews of their tutors and services, James Howard Education have received a lot of customers and clients via referral and word of mouth.
James Howard Education approached the team at Tudor Lodge Consultants with the concern that they were not receiving much attention or traffic online. They already have a website, built on the Wix platform and seeking to improve organic traffic via Google and search engine results pages (SERPs), our team have been working on the website with the team at James Howard.
We have initially reviewed their website, its architecture, content and crawling factors (how Google and other search engines actually ‘read’ and rank the site for users.) Our team undertook the necessary initial keyword research to see where the online organic traffic in the tutoring industry lies. Having provided the results and consulted with the team at James Howard, we have been optimising the crawling factors such as their onsite meta titles and descriptions, H titles and content in general.
In addition, James Howard Education have never undertaken any digital PR campaigns in the past and therefore have had little to no online presence. They also have a non-existent backlink profile. Working across our network of strong, clean and SEO-friendly websites, we are working towards strengthening the domain of James Howard and also helping them to be found by increased numbers of users via referral traffic on strong and reputable third-party websites.
We are continuing our work on the James Howard Education website and look forward to further building on the work and progress already undertaken as well as that to come.